Mirriad shares surge 400% after Omar Ahmad has acquired a significant stake

Omar Ahmad has built a significant stake in Mirriad Advertising plc, now holding 6.18% of the company’s voting rights.

The position amounts to 105,498,500 shares, according to a notification dated 24 April 2026. The holding reflects a direct acquisition of voting rights, with no additional exposure through financial instruments.

Ahmad, who is based in London, does not control any other entities with an interest in the company.

TR-1: Standard form for notification of major holdings

1. Issuer Details

ISIN

 GB00BF52QY14

Issuer Name

Mirriad Advertising plc

UK or Non-UK Issuer

UK

2. Reason for Notification

An acquisition or disposal of voting rights

3. Details of person subject to the notification obligation

Name

Omar Ahmad

City of registered office (if applicable)

London

Country of registered office (if applicable)

UNITED KINGDOM

4. Details of the shareholder

Full name of shareholder(s) if different from the person(s) subject to the notification obligation, above

City of registered office (if applicable)

Country of registered office (if applicable)

5. Date on which the threshold was crossed or reached

24-April-2026

6. Date on which Issuer notified

24-April-2026

7. Total positions of person(s) subject to the notification obligation

% of voting rights attached to shares (total of 8.A)

% of voting rights through financial instruments (total of 8.B 1 + 8.B 2)

Total of both in % (8.A + 8.B)

Total number of voting rights held in issuer

Resulting situation on the date on which threshold was crossed or reached

6.17950

0.000000

6.17950

1054985000

Position of previous notification (if applicable)

8. Notified details of the resulting situation on the date on which the threshold was crossed or reached

8A. Voting rights attached to shares

Class/Type of shares ISIN code(if possible)

Number of direct voting rights (DTR5.1)

Number of indirect voting rights (DTR5.2.1)

% of direct voting rights (DTR5.1)

% of indirect voting rights (DTR5.2.1)

GB00BF52QY14

1054985000

0

6.17950

0.000000

Sub Total 8.A

1054985000

6.17950%

8B1. Financial Instruments according to (DTR5.3.1R.(1) (a))

Type of financial instrument

Expiration date

Exercise/conversion period

Number of voting rights that may be acquired if the instrument is exercised/converted

% of voting rights

 

Sub Total 8.B1

8B2. Financial Instruments with similar economic effect according to (DTR5.3.1R.(1) (b))

Type of financial instrument

Expiration date

Exercise/conversion period

Physical or cash settlement

Number of voting rights

% of voting rights

 

Sub Total 8.B2

9. Information in relation to the person subject to the notification obligation

1. Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer.

Ultimate controlling person

Name of controlled undertaking

% of voting rights if it equals or is higher than the notifiable threshold

% of voting rights through financial instruments if it equals or is higher than the notifiable threshold

Total of both if it equals or is higher than the notifiable threshold

 

10. In case of proxy voting

Name of the proxy holder

The number and % of voting rights held

The date until which the voting rights will be held

11. Additional Information

12. Date of Completion

24-April-2026

13. Place Of Completion

London

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Louis Wakefield, Chief Executive Officer

James Black, Chairman

 

 

 

c/o Allenby


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