ALMOST 3.5million Brits have cancelled their TV licence fee in the last four years — a rate of almost one million a year. Many are snubbing the BBC in favour of streaming sites such as Netflix, statistics reveal.
Figures obtained under Freedom of Information rules show 788,605 people cancelled in 2017. In the preceding years, it was 817,509, 875,169, and 945,751.
Video streaming services such as Netflix and Amazon Prime now have more subscribers than traditional pay-TV services in the UK, new data from Ofcom has revealed.
The number of hours spent watching traditional TV schedules also continued to drop. Teenagers and young people now watch around 40% less than they did seven years ago.
Viewing among five to 15-year-olds dropped by 15% in 2017 and by 12% for 16 to 24-year-olds. These figures also include TV that is recorded and watched within seven days after broadcast.
Nearly 40% of UK households now subscribe to Netflix, Amazon Prime or Now TV. The 15.4 million subscriptions have now passed the 15.1 million who pay for Sky, BT, Virgin and other satellite/cable providers. Yet this is a trend that has a far global reach.
The Australian broadcast television is sitting on a demographic time bomb as it continues to lose young viewers at an accelerating rate.
The Australian Video Viewing Report draws figures from Regional TAM, OzTAM and Nielsen – but the numbers tell the same grim story.
Broadcast television remains by far the most-watched source of content, but that doesn’t mean Australia’s broadcasts should give themselves a pat on the back. It’s only the rusted-on 50+ demographic which is keeping the figures from going into total freefall. The 18 to 35 demographic – the next generation of seniors – is looking for entertainment elsewhere.
In 2017, Australians watched an average of 79 hours and 30 minutes of broadcast television on in-home TV sets each month – a 7% drop on the same time in the previous year. This decline is accelerating, as the 2016 figure was only a 5% drop on 2015.
While this overall gradual decline doesn’t sound too bad, the story gets a lot worse when you break the figures down into the various age demographics.
In the last 12 months, 18 to 35 year-olds have slashed their monthly broadcast viewing hours by more than 20%. They’re switching off faster than ever, back in 2016 it was only a 15% annual decline while in 2016 it was closer to 10%.
On a closing thought, even when viewers are watching broadcast TV, attention is divided, with three-quarters of UK consumers simultaneously using a connected device.
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