7digital (AIM:7DIG), the global leader in B2B end-to-end digital music solutions, is delighted to announce that it has signed its first deal in the rapidly developing area of music within gaming applications.
7digital has agreed an initial 2-year deal with Music Powered Games (“MPG”), a developer of online music games which use song lyrics to power the gameplay. The deal is to set up and maintain full-track streaming services for MPG’s highly anticipated new “arcade of music games” which launches today in a single app, MuzArcade, on iOS and Android in the United States.
Commercial terms are confidential but the deal will contribute to 7digital’s monthly recurring revenues from launch today and the company will receive a significant set-up fee.
Commenting on the partnership, Simon Cole, CEO of 7digital, said: “We are excited to announce this partnership with Music Powered Games. The industry is rapidly embracing music as a natural complement to the gaming environment and we see this as an important new area for both 7digital and for the music industry as a whole.
“MuzArcade is a perfect example of how the 7digital platform enables companies to easily use music to create unique customer experiences and broaden the market for digital music.”
About 7digital (http://about.7digital.com/)
7digital is the global leader in B2B end-to-end digital music solutions. The core of its business is the provision of robust and scalable technical infrastructure and extensive global music rights used to create music streaming and radio services for a diverse range of customers – including consumer brands, mobile carriers, broadcasters, automotive systems, record labels and retailers. 7digital also offers radio production and music curation services, editorial strategy and content management expertise.
7digital fosters industry growth and innovation by simplifying access to music for clients such as Onkyo and TikTok (formerly musical.ly). From years of being the largest independent producer of programming for the BBC and powering services for partners like Panasonic, TDC and Fender, 7digital is perfectly positioned to lead innovation at the intersection of digital music and next-generation radio services.
