Schlumberger, the oil giant, rebrands itself as “SLB” to promote a low-carbon future

Schlumberger, the world’s largest provider of oilfield services, has announced that it is changing its logo, name and colour scheme to reflect its commitment to a low-carbon future.

A nearly 100-year-old company, named initially after its founders, has grown to be a major in equipment and oilfield services such as drilling and subsurface analyses. It has ceased to be a provider of traditional line products and is now a supporter and provider of digital services.

Olivier Le Peuch, chief executive officer of SLB, stated that the rebranding does not represent a move away from fossil fuels. It is a reference to how the renamed SLB could use its skills to create lower-carbon businesses. Many of these were given financial support by the U.S. Inflation Reduction Act.

SLB is known as “big blue” in the industry. It uses a lighter colour and a swooping logo to reflect what Le Peuch stated signifies the curve for carbon dioxide emissions reduction.

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