In this interview, StockBox spoke to Rory Maxwell, newly appointed CEO at Pri0r1ty, about his journey from co-founding Halfspace to leading a tech-driven expansion at Pri0r1ty.
The Company has strengthened its leadership team through a series of Board changes and new hires in the period, including the Halfspace senior management team, thereby ensuring it has the skill set and people in place to support the business going forward.
Rory Maxwell was appointed Chief Executive Officer, bringing extensive commercial experience with top-tier international sports rights holders to drive new product and revenue operations, while Marcus Yeoman was appointed as Chairman of the Board, contributing over 25 years’ experience in IT, capital markets and corporate governance across listed companies and SMEs.
- From Halfspace to Pri0r1ty AI: Rory brings over 25 years of experience in sports, media, and data tech, leveraging his Halfspace background to shape Priority’s operational strategy.
- AI Products with Human Insight: The company combines powerful AI tools like Fan Sonar and Pri0r1ty Advisor with hands-on consultancy to embed data into clients’ everyday workflows.
- Targeting Scalable Market Growth: With eyes on the $7.6B social listening industry, Pri0r1ty AI aims to scale through affordable, SaaS-based solutions across sport, entertainment, and digital-first sectors.
