Pri0r1ty Intelligence Group PLC (AIM: PR1) has published its FY25 results, highlighting a transformational year that saw the business evolve from a listed cash shell into an AI-focused technology group targeting the SME market.
The company has also confirmed that, following publication of its delayed accounts, it has requested the restoration of trading in its shares on AIM.
The key milestone during the year was the reverse acquisition of Pri0r1ty AI in December 2024, which resulted in the former Alteration Earth plc being renamed Pri0r1ty Intelligence Group and repositioned around artificial intelligence, data analytics and growth solutions for small and medium-sized businesses.
A second major strategic move followed in July 2025 with the acquisition of Halfspace, a specialist data-led marketing and technology business serving the sports and entertainment sectors.
Financial Highlights
FY25 represented the group’s first trading year and included:
✅ Revenue of £174,174
✅ Gross profit of £133,511
✅ Cash balances of £796,360
✅ Net assets of £5.4 million
The reported pre-tax loss of £10.3 million was heavily impacted by a £7.0 million non-cash accounting charge linked to the reverse takeover transaction and share-based payments, rather than underlying trading performance.
The company also completed three fundraisings during the year, raising a combined £1.8 million to support expansion.
Commercial Progress
Management secured a number of notable customers during the year, including:
- Aston Villa Football Club
- World Aquatics
- Leukaemia Care
- Racecourse Association
The group also launched two flagship AI products:
- Fan Sonar – an AI-powered social listening and analytics platform.
- Advisor 2.0 – an AI integration platform designed to help SMEs improve operational efficiency and customer engagement.
Three-Division Growth Strategy
Pri0r1ty now operates through three complementary businesses:
Halfspace
- Sports data, marketing and growth consultancy.
Pri0r1ty
- AI SaaS solutions for SME customers.
Metr1c
- Brand partnerships and audience growth solutions for music and entertainment clients, including projects linked to The BRIT Awards and Sony.
Outlook
The company said it has already secured more than £400,000 of contracted revenue during the current financial year and continues to build its sales pipeline.
For investors, FY25 was largely about establishing the platform rather than delivering profits. The key investment case now centres on whether management can successfully scale its AI SaaS products across the SME market while leveraging Halfspace and Metr1c to generate recurring revenue and customer acquisition opportunities.
With trading expected to resume on AIM, attention is likely to shift toward revenue growth, customer adoption of its AI products and progress towards commercial scale during FY26.
