What if your bank wasn’t just a place to store money, but a gateway to global markets, seamlessly integrating banking, investment and digital services into one powerful ecosystem? Freedom Holding Corp., a Nasdaq-listed, U.S.-based company is making this vision a reality — starting in Kazakhstan and rapidly expanding across Central Asia, Europe, and Turkey.
As traditional financial institutions struggle to keep pace with digital innovation, Freedom is boldly redefining how individuals and businesses interact with money, turning everyday consumers into global investors.
Freedom Holding Corp. is headquartered in Kazakhstan, where it has created a unique fintech ecosystem by seamlessly integrating brokerage, banking, digital, and lifestyle services, thereby democratizing access to global markets for both retail and institutional investors.
At the heart of Freedom Holding’s success is its brokerage arm, Freedom Broker, which has played a pivotal role in increasing investment opportunities within Kazakhstan. By incorporating innovative financial technologies, Freedom Broker has made global markets more accessible. In 2024, Freedom Holding’s assets under administration increased by 27.5% and reached $3.7
billion. The average client account size went from $13,400 in 2023 to $16,300 in 2024, while the number of transactions increased by 29%. These results indicate a growing appetite for investing among Kazakhstan’s citizens, as well as the effectiveness of Freedom Broker’s user-friendly platforms
In addition to brokerage services, Freedom Bank has been a pioneer in banking innovation and financial inclusion. One of the most intriguing aspects of Freedom Holding’s ecosystem is the Freedom SuperApp, a comprehensive financial tool that has attracted 800,000 users.
Freedom Holding already provides financial services in 22 countries, including Kazakhstan, the US, Cyprus, Poland, Spain, Uzbekistan, and Azerbaijan; however, Kazakhstan remains its key market.
Freedom Holding’s founder and CEO, Timur Turlov, believes that the development of the ecosystem will inevitably lead to net profit growth. With Kazakhstan as its launchpad, the company is scaling its ecosystem across Central Asia, Europe and Turkey, challenging outdated financial models along the way.
In October 2024, the company secured a banking license in Tajikistan, marking its entry into the Central Asian financial sector. This move demonstrates Freedom Holding’s commitment to promoting financial inclusion and economic development in neighboring countries. Further afield, Freedom Holding Corp. has set its sights on Turkey, a country with a dynamic and rapidly evolving financial landscape. After more than five years of market research and negotiations, the Capital Markets Board of Turkey granted Freedom Financial Services Inc., a subsidiary of Freedom Holding, a license to establish a new brokerage firm, Freedom Yatırım Menkul Değerler JSC. This strategic entry into the Turkish market reflects Freedom’s adaptive approach to international expansion and its commitment to providing innovative financial services in different regions.
Timur Turlov envisions Freedom Holding’s ecosystem evolving into a global platform that integrates financial, lifestyle, and communication services. The holding’s ecosystem has the potential to compete on the global stage, as customer loyalty remains a key advantage for financial institutions over other services, including retail and telecommunications.
Beyond financial services, Freedom Holding invests in sectors that complement its core offerings. For example, its acquisition of companies such as Arbuz Group LLP, an online grocery delivery service, and Aviata LLP, an online travel booking platform, demonstrates the company’s commitment to creating a holistic ecosystem that caters to different aspects of consumers’ lives.
Freedom Holding Corp.’s innovative fintech solutions and strategic expansion efforts are reshaping the financial landscape in Kazakhstan and setting the stage for broader global influence. By building a comprehensive ecosystem, the company is democratizing access to global markets and fostering a culture of investment and financial literacy.
