Feedback PLC (FDBK.L) Partnership with Amazon Web Services

Feedback receives funding from Amazon Web Services in support of its cloud-based tuberculosis screening programme for rural communities in India

· AWS provides non-equity funding to support the initial hosting costs of a pilot for Feedback’s cloud-based tuberculosis (“TB”) screening solution to rural communities in India

· The TB screening solution will see X-ray images acquired in rural communities pushed by Feedback’s Bleepa Box straight to the cloud to be processed by clinical and artificial intelligence (“AI”) partners

· The TB screening pathway, hosted on Bleepa, will connect remote communities with clinical experts and the latest technologies for point of care diagnosis of TB in almost any setting and will be hosted on AWS Cloud

London, 13 December 2021: Feedback plc (AIM: FDBK, “Feedback” or the “Company”), the specialist clinical communication company, announces that it has partnered with Amazon Web Services (AWS) to establish and deliver cloud-based TB screening services to rural communities in India.

Feedback has been awarded funding through the AWS Diagnostic Development Initiative to deliver a revolutionary imaging pathway that will enable X-rays of patients to be acquired in rural settings without networked connectivity and be transmitted over Bleepa’s cloud-hosted infrastructure for reporting. This pathway will enable TB screening to be undertaken in even the most remote setting, ensuring diagnostic input is rapidly available to screening services whilst the patient is still in the X-ray clinic. This rapid, point-of-care diagnostic service leverages the power of cloud to ensure that TB screening can be scaled to rural locations across India.

The AWS Diagnostics Development Initiative aims to help accelerate research and innovation to advance the collective understanding and detection of infectious diseases in order to mitigate current and future outbreaks. The funding is targeted at covering the initial cloud hosting costs of the TB screening service in the pilot stages, ahead of plans to scale the service across India following a successful pilot .

TB represents a large public health issue globally with India experiencing an estimated 2.6m new cases every year. A robust screening programme, delivered locally to citizens is essential in order to identify those affected and initiate treatment for the condition. Chest X-rays are a key screening investigation for TB but require interpretation by either a specialist clinician or suitably regulated AI technology, neither of which are available in most rural settings.

Feedback’s technology enables a chest X-ray image to be pushed over a mobile network to the cloud where it is shared by Bleepa either with a specialist clinician for reporting or a suitable AI tool, the results then being shared through Bleepa with the TB screening service, often within minutes of an image being acquired. Specialist TB clinicians can then advise on management, using Bleepa’s patient-specific chat feature to connect directly to TB screening personnel in order to initiate treatment whilst the patient is still in the vicinity. The image and any clinical reports or discussion will then be stored in a CareLocker – a cloud container that stores medical data at an individual patient level – for every patient, which could enable the creation of citizen health records in line with the National Digital Health Mission record (“NDHM”) of the Indian government. The entire solution will be hosted on AWS cloud.

Dr Tom Oakley, CEO of Feedback, said: “We are delighted to have AWS as a partner in our TB screening programme. This funding support will enable us to establish and subsequently scale the TB screening solution to citizens in rural locations across India. It is a key public health priority and a challenge of enormous proportions. To have AWS support and backing will make all the difference in getting this out to the citizens who need it.”

“Cloud-powered diagnostic tools are critical in the fight against tuberculosis and other infectious diseases said Maggie Carter, Global Lead, Social Impact at AWS. “Over the last year, AWS has seen inspirational results from the Diagnostic Development Initiative. We look forward to helping Bleepa and other organizations worldwide use the cloud to mitigate current and future infectious disease outbreaks.”

Further information on Bleepa can be found on the Company’s website:


Feedback plc

Tom Oakley, CEO

Anesh Patel, CFO

+44 (0)1954 718072

[email protected]

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