Chill Brands Group PLC (LSE: CHLL, OTCQB: CHBRF) is preparing to introduce its nicotine-free Chill ZERO vape products at key locations including WH Smith travel areas, Morrisons stores, and major roadside outlets linked to Shell, BP, and Esso forecourts.
The company, listed on the London Stock Exchange, is also planning to release its products in Smoker Friendly stores across nine U.S. states.
According to the latest operational update, Chill Brands is expanding its network of independent stores and maintaining service to current clients, enhancing sales with new point-of-sale displays, outdoor advertising, and other marketing initiatives.
Plans are in progress to introduce Chill vapour products in selected European markets, with substantial advancements expected in the first half of 2024.
In terms of regulation, Chill Brands is joining a recycling program that will install special recycling units in numerous retail locations, promoting the environmentally friendly disposal of vape products. This effort is supported by retailers, distributors, and brands.
Chill Brands and its sales and distribution partners will also oversee compliance visits to educate retailers on proper merchandising and age-verification methods.
The company assures that it will not release any products with unsuitable flavours or designs that suggest immature themes.
Callum Sommerton, CEO of Chill Brands, states: “We anticipate an exciting time ahead as our products reach new retail outlets across the Atlantic. With a robust distribution network, we expect more growth in 2024.
Our focus on responsible vape product sales includes adhering to regulations and collaborating with distributors, keeping market demands in mind for future business sustainability. I believe our current and upcoming products will continue to gain market share as we implement our strategy in 2024.”
