Chill Brands Group (LON: CHLL) Interim Results

Chill Brands Group, the international consumer packaged goods company, is pleased to announce its interim results for the six months ending 30 September 2021 (the “Period”).

Strong Revenue Growth

Revenues for the six-month period ended 30 September 2021 increased to £1,073,872, more than an 18x increase vs. the £54,554 in revenues that the company reported for the same period in 2020, and an increase of more than 230% as compared to the £320,875 in revenues that the Company reported in its last full fiscal year.

These significant increases in revenues were achieved despite the COVID-19 pandemic, logistical issues, and challenging market conditions which negatively affected inventory and distribution.

Chill Attracts World-Class Consumer Brand Executives and Advisors

Chill Brands has undergone a remarkable journey of change and development this fiscal year which has attracted to the Company some of the leading executives in the global brands industry.

Recently, we were very fortunate to add Michael Sandore as Chief Commercial Officer. Mr. Sandore is a CPG sales leader, having led retail and wholesale sales programmes first at Anheuser-Busch InBev and later at the industry leading vapour company, Juul Labs. In leading our commercial sales business, Michael will develop data-backed sales strategies that are focused on gaining market share. His deep understanding of our sector and unparalleled insight into the retail sales environment will not only take our products to market but also equip our partners with everything they need to improve sell-through rates.

We are also proud to welcome Mr. Scott E. Thompson who recently joined the Chill Brands Board as an Independent Non-Executive Director. Mr. Thompson has almost forty years of intellectual property law experience and is recognized by the World Trademark Reporter as one of the top 300 trademark attorneys in the world. He was most recently General Counsel, Intellectual Property/Marketing Properties for Mars Inc., where he oversaw the global intellectual property/marketing properties for all of the Company’s businesses, and enhanced global licensing and compliance program for all Mars brands, including M&M’s World Stores.

Mr. Thompson served as counsel for some of the world’s largest brands including Philip Morris Companies, Colgate-Palmolive and GlaxoSmithKline. At GlaxoSmithKline, Mr. Thompson served as Vice President, Global Trademarks, and as global head of 50-person tri-location trademark department responsible for trademark, copyright, unfair competition, and Internet and Intranet matters for world’s second-largest pharmaceutical and consumer healthcare company.

At Colgate-Palmolive, he served as Vice President and Associate General Counsel, where he managed the department responsible for global trademark, copyright, unfair competition, and Internet matters.

At Philip Morris, Mr. Thompson served as Assistant General Counsel, where he was responsible for trademark, copyright, unfair competition, and advertising issues, and had jurisdiction over tobacco products worldwide and food, beer, clothing, and miscellaneous products outside of the United States.

In addition to acting as the lead lawyer for a number of the world’s largest brands, Thompson was also a partner at the global law firm Greenberg Traurig and is currently a partner and Co-Chair of the Intellectual Property Team at Lippes Mathias LLP. His education includes a degree in communications from Cornell University and a Juris Doctor degree from Brooklyn Law School.

In September 2021 we appointed the leading cannabis investment firm, Viridian Capital Partners, as Chill Brands’ chief advisors. Viridian’s impressive track record in the cannabis industry makes them an ideal partner for Chill, while their expertise in capital raising, M&A transactions, and business development is an essential component of our go-forward strategy. Scott Greiper (Viridian’s founder and president) and his team have already helped us to build the structures and processes that will enable the Company to grow, and we are grateful for their ongoing support. Mr. Greiper and his team are currently engaged in a number of initiatives that will improve the Company’s Corporate Governance credentials and further announcements will be made in due course.

We are also pleased to have appointed Rhino Marketing to help us sculpt Chill into an iconic and memorable brand. Rhino’s Thomas Hensey and Tim Ransom are veterans of the CPG industry and are the names behind some of the most recognisable marketing campaigns in history. They now work together with our internal team to create brand assets that will help Chill build a community, conquer the relaxation space, and ultimately sell more products.

Chill now benefits from the support of CPG professionals with the experience necessary to build a successful, self-sustaining business. We are excited to expand our team further with best-in-class candidates and look forward to announcing new appointments in due course.

About Chill Brands Group PLC

Chill Brands Group plc is an international company focused on the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation’s most recognisable convenience retail outlets. The Group’s strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

Copies of this announcement and Chill Brands’ interim financial statements are also available on the Group’s website at http://www.chillbrandsgroup.com.

Enquiries:

Chill Brands Group plc

contact@chillbrandsgroup.com

Trevor Taylor, Co-CEO

Antonio Russo, Co-CEO


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