Blackbird PLC (AIM: BIRD, OTCQX: BBRDF), the video editing software company, has announced a new contract with an original equipment manufacturer (OEM) for the 2024 Summer Olympics, according to a trading update on Monday.
The technology firm will provide the OEM with its advanced cloud video editing software, enabling the client to edit and broadcast from as many as 70 simultaneous live streams.
This collaboration ensures global rights holders access to Blackbird’s comprehensive editing suite. Additionally, the agreement encompasses two more events, a school initiative and the Youth Games.
Ian McDonough, CEO of Blackbird PLC, expressed his excitement: “It brings us great pleasure to share that Blackbird will once again play a pivotal role in a globally celebrated sporting event next year. Such grand events demand unwavering reliability from their partners, and our track record demonstrates our commitment and expertise in handling such prestigious tournaments.
“It’s both an honour and a privilege to be at the heart of content creation during this legendary competition. This achievement is a reflection of our robust technology, which time and again establishes itself as a dependable ally for live sports broadcasting.”
Earlier, the firm based in London mentioned its strategic shift towards more significant contracts and collaborations, adapting to the changing media sector. This move follows a successful cost-reduction initiative that brought down the company’s expenses by half a million.
