Admiral Markets is an Estonia-based trading and investment services provider. Since its founding in 2001, the company has been on a mission to revolutionize trading and investment for its retail and institutional clients.
After exactly two decades in business, Admiral Markets rebranded to Admirals in March 2021. The marketing and rebranding efforts also included a change of logo, heralding a new chapter in the life of the company.
When it started, Admiral Markets focused purely on building its presence as a Forex and CFD brokerage company. This path saw the company win numerous awards such as “BEST CFD Broker” 2021 awarded by Deutsches Kundeninstitut in Germany and Best Forex Broker 2021 awarded by Rankia in Chile. However, the brokerage’s scope has shifted over time as the
company broadens its range of products to offer an innovative personal finance experience.
The new chapter is more of a natural progression for Admiral Markets, thanks to its strategic vision and direction. According to Sergei Bogatenkov, the chairman of Admiral Markets Group AS management board, the goals that the company had previously set have been achieved and it is now time to project into the future.
The changes in name and logo are not just aesthetics, at least, Admirals promise that they carry with them a deeper message of change and a promise of better things ahead. The company is introducing an integrated suite of solutions aimed at redefining how people spend, invest, and manage money.
Among the new features that the company has introduced include the Admirals mobile app available both on android and iOS platforms. Through the app, clients can invest and close their positions partially whether they are on trade mode or invest mode. Additionally, Admirals’ clients can sign up for the Invest.MT5 account where they can invest in stocks and ETFs from over 15 exchanges around the world.
In its quest to become a disruptive financial hub targeting the global fintech space, Admirals has a solid target. It aims to streamline personal finance, making it robust for more than 10 million people globally for the next decade.
That being said, the company is also clear that trading will remain a key pillar of its operations. Previously, Admirals has been targeting experienced traders, but this is set to change beginning 2021 as it strengthens in the beginner’s segment. This two-pronged approach will see Admirals training new enthusiasts and at the same time enhancing the trading prowess of experienced traders. In fact, Copy Trading, one of Admirals’ new products, is aimed at helping new and experienced traders to copy successful trading strategies.
In the wake of the rebranding efforts, Admirals has introduced the Admiral Markets Card. This card, which comes in both virtual and physical forms, puts clients in charge of their Trader’s Room accounts in a simple, secure, and transparent manner.
Currently, Admirals clients have access to forex, commodities, indices, stocks, ETFs, and bond markets. This allows them to trade instruments such as the DAX40, DJI30, gold, crude oil, EUR/USD, GBP/USD among other asset classes. The trading platforms open to Admirals clients are Meta Trader 4, Meta Trader 5, Meta Trader WebTrader, and the Admirals trading app which is a new offering.
There have also been a few changes in terms of organisational structure. While Admirals Group AS remains the parent company, it has made strategic moves including a 100% acquisition of Moneyzen OÜ shares in 2021. Moneyzen is a peer-to-peer credit intermediary bringing together investors (lenders) and borrowers through its platform.
Admirals also opened a subsidiary in Jordan to help it establish its footprint in the Middle East and North Africa (MENA) region. The subsidiary was licensed in 2021 and now operates from Amman, Jordan.
Going forward, Admirals is looking at the investment horizon, regulatory landscape, and technical development possibilities to enable its clients to access financial markets anywhere at any time. It also plans to roll out and ramp up its marketing initiatives to enable it to grow its business and client base.
