Chill Brands Group PLC (LSE: CHLL, OTCQB: CHBRF) has recently declared its intent to enlarge the Chill.com product marketplace via a newly inked agreement.
The distribution firm for consumer-packaged-goods confirmed that a contract has been signed with the acclaimed eCommerce accelerator, Valet Seller, which presently supports over 500 direct-to-consumer brands. The alliance is designed to streamline the inclusion of a significant number of new brands to the Chill.com website.
Valet Seller provides wide-ranging support and a unique software management system, thus enabling brands of all sizes to introduce new eCommerce sales channels, which include high-profile platforms like Amazon, Walmart.com, and Kroger.com. This collaboration with Valet Seller is poised to give Chill Brands access to an expanding pipeline of potential brand partners and products, thereby allowing the website to scale up effectively.
Chill Brands’ CEO, Callum Sommerton, said in a statement: “We are thrilled to partner with Valet Seller and are highly optimistic about the future of the Chill.com marketplace. This collaboration will empower us to introduce an array of intriguing new brands to our customers while improving the commercial prospects of the site.”
Valet Seller’s CMO, Andrew Michaud, also shared his positive outlook on the partnership, stating: “Our work with the Chill Brands team offers a unique opportunity for our brands in the specialized domain of natural, functional ingredients to harness the advantages of a category-curated marketplace. We are confident that this collaboration will be as advantageous for Chill.com’s growth as it will be for the brands we cater to.”
Chill Brands added that Chill.com has already incorporated four new brands into its platform, extending a variety of products to UK customers. These brands are Hux nutritional health supplements, Verve energy gum, MindPanda mental health aid, and Headstand coffee leaf seltzer.
Chill Brands also mentioned that it is in talks with several other brands to obtain exclusive retail distribution rights within the US, which would further amplify the company’s service range.
CEO Sommerton added: “We are consistently establishing the infrastructure that will better position Chill Brands to generate revenue and provide value to shareholders. The company stands to gain from a diversified business model that includes sales of our proprietary CBD-based items and nicotine-free vapour products, in addition to commissions from selling third-party brand products.”
