7digital Group PLC (7DIG.L) 7digital signs premium home fitness innovator

New contract with connected fitness company FORME Life positions 7digital as one of the key suppliers to the growing home fitness market segment

7digital (AIM: 7DIG), the global leader in B2B end-to-end digital music solutions, is pleased to announce it has signed a 24-month contract with new client FORME Life, a premium home fitness system, that delivers the most lifelike, one-on-one fitness experience through elegant full-length mirrors that transform into personal training studios for body and mind.

FORME Life trainers will utilise 7digital’s music-platform-as-a-service to access a licensed catalogue to cache or stream music content that can then be synchronised with a training video and played on-demand and live. An extensive, fully cleared music catalogue will be accessible via 7digital’s playlist curation tools filtered for both label and publisher clearances for true end-to-end rights reconciliation. This service, available exclusively to 7digital clients, provides the additional convenience and assurance that FORME Life trainers and editors will only access content available under established agreements. In addition, 7digital will also provide backend label and publisher reporting.

Paul Langworthy, CEO of 7digital, says: “We’re delighted to support FORME Life in launching one of the most immersive and engaging fitness experiences on the market. Our label relationships and advanced technology have positioned us as the leader in home fitness solutions by providing seamless music integration to live and on-demand programming. The deal, which is key to our strategy, is expected to be a major part of the revenue contribution from this growing market segment to overall revenues in 2021.

“As demand for online and home fitness accelerates, we’ve seen a clear shift towards content-driven workout experiences. Entrants to this market segment can use our leading global platform, and by taking advantage of our end-to-end, fully automated system for accessing licensed music for fitness it frees them to focus on innovative technologies and experiences that captivate their customers.”

Trent Ward, co-Founder and CEO of FORME Life, says: “To achieve a fully immersive and engaging customer experience, the software, data, and programming must be seamlessly integrated. 7digital’s platform removes all the complications from music delivery, playlisting, tracking and reporting in concert with our rightsholder licenses. Everything music-related happens automatically, so we can focus on how our content is helping our users lead stronger, healthier lives.”

The FORME Life hardware and programming launches in Spring 2021 and will be available in the continental US for the first phase of the rollout.

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 which is part of UK law by virtue of the European Union (Withdrawal) Act 2018. Upon publication of this announcement, this inside information is now considered to be in the public domain.

About 7digital

7digital is the global leader in B2B end-to-end digital music solutions, providing a scalable cloud-based platform that enables companies and brands to connect to its global music catalogue and rights management system to launch and manage unique and engaging music experiences. Operating worldwide in over 80 markets and integrated with more than 300,000 labels and publishers, 7digital’s platform automates the complex and time-consuming processes of music management, making it easier to access and use music in streaming services, social media, home fitness, gaming, retail and more. With best-in-class infrastructure, deep industry expertise and intelligence tools, 7digital empowers their clients to innovate, grow and serve tomorrow’s music consumer. For more information, visit www.7digital.com.

About FORME Life ( https://formelife.com/ )

FORME Life delivers the most lifelike, one-on-one training experience in home fitness through an elegant full-length mirror that transforms into a personal strength studio for body + mind. Designed by Yves Behar, the studio blurs the line between home gym and home decor. What’s more, FORME Life is developing the most curated content programming in the fitness and wellness space with Harley Pasternak, renowned celebrity trainer. To learn more, please visit formelife.com and place your pre-order now. You can also connect with FORME on Facebook , Instagram , or LinkedIn .


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