Avacta has entered into an exclusive distribution agreement with Medusa19 Limited (‘Medusa19’) for direct-to-consumer sales of a saliva-based rapid test for the COVID-19 antigen.
Having established the giant and immediate global market opportunity for such a product, significant investment that Medusa19 is proposing to make along with its team’s track records, provides Avacta’s CEO with confidence that the commercial impact of this partnership could be ‘very significant’ for his Group.
Avacta’s decision to rapidly enter into such an agreement reflects its understanding of the importance of being an early mover, capable of offering the highest quality product along with the necessary manufacturing capacity through a global distribution hub capable of satisfying international consumer demand in a marketplace that might otherwise become saturated with ‘me too’ players.
Subject to regulatory approval, Avacta and its development partner, Cytiva (formerly GE Healthcare Life Sciences), have now positioned themselves for global commercialisation in the direct to consumer market. Avacta continues to work to establish other routes to market with additional partners.
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