Only 10 companies control almost every large food and beverage brand in the world. These companies — Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — each employ thousands and make billions of dollars in revenue every year.
In an effort to push these companies to make positive changes — and for customers to realize who controls the brands they’re buying — Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are.
Here’s a further breakdown of the companies that own the brands and products we use every day:
2016 revenue: $13 billion
Forget Froot Loops and Frosted Flakes — Kellogg’s also owns noncereal brands including Eggo, Pringles, and Cheez-It.
Associated British Foods
2016 revenue: $16.8 billion
This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.
2016 revenue: $16.6 billion
General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.
Julia Calderone/Tech Insider
2016 revenue: $23.7 billion
Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.
2016 revenue: $25.9 billion
This snack-centric company’s brands include Oreo, Trident gum, and Sour Patch Kids.
2016 revenue: $35 billion
Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben’s rice, Starburst, and Orbit gum.
2016 revenue: $41.9 billion
Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.
2016 revenue: $48.3 billion
Unilever’s diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann’s mayonnaise.
2016 revenue: $62.8 billion
In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana.
2016 revenue: $90.2 billion
Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets — plus, of course, candy brands including Butterfinger and KitKat.
Author Kate Taylor
Kate is a retail reporter for Business Insider. She has previously covered food and franchises for Entrepreneur. Find her on Twitter @Kate_H_Taylor.
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