TheBizLounge: Has #BA’s owner @IAG just ruined a globally respected brand?

Taking the stress out of stocks…
How to cost your brand half a billion – BA owner IAG saw 3% knocked off its shares today following last weekend’s mother-of-all IT meltdowns.

The fall was rather muted and could have been so much more, because the systems crash poses serious questions about the aggressive cost-cutting going on inside the self styled ‘world’s favourite airline’ and its current leadership.

 

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