{"id":125612,"title":"Tesla’s UK Sales Plunge Nearly 60% in July","publisher":"Share Talk","author":"sharetalk","published":"2025-08-05T14:06:49+00:00","modified":"2025-08-05T14:06:49+00:00","canonical_url":"https://www.share-talk.com/teslas-uk-sales-plunge-nearly-60-in-july/","markdown_url":"https://www.share-talk.com/teslas-uk-sales-plunge-nearly-60-in-july.md","json_url":"https://www.share-talk.com/teslas-uk-sales-plunge-nearly-60-in-july.json","category":"Automobiles, Parts & Engineering","categories":["Automobiles, Parts & Engineering","Blogs","Business & Support Services","Technology","Technology, Media & Telecoms"],"tags":["automaker","BYD","cars","china","COVID","Cybertruck","Donald Trump","electric car","Elon Musk","EVs","Huangpu River","lockdown","Model 3","Model Y","shanghai","Tesla","USA","vehicles"],"featured_image":"https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/03/Elon-Musk.webp?fit=1200%2C800&quality=80&ssl=1","format":"news","language":"en-GB","content":"**Tesla’s UK sales** more than halved in July, reflecting mounting challenges for the electric vehicle giant.\n\nAccording to newly released industry data, just **987 new Teslas** were registered in the UK last month — a **59.9% decline** from **2,462 units** in July 2024. As a result, the company’s UK **market share dropped to 0.7%**, down from **1.67%** a year earlier.\n\nYear-to-date, Tesla’s UK sales are now **7% lower** than in the same period last year.\n\nThe slump comes during a turbulent year for CEO **Elon Musk**, whose relationship with former U.S. President **Donald Trump** has recently deteriorated, drawing increased public and investor scrutiny.\n\n### **UK EV Market Grows in July Despite Tesla Slump, as BYD Sales Surge**\n\nWhile **Tesla’s UK sales plummeted** nearly 60% in July, the broader **UK electric vehicle (EV) sector continued to grow**, with battery-powered vehicle (BEV) registrations rising by **9.1%** to **29,825 units**. BEVs accounted for **21.3%** of the overall new car market last month.\n\nOne of the standout performers was **China’s BYD**, which **quadrupled its UK sales** year-on-year. The company sold **3,184 vehicles** in July, up from **768** a year earlier — buoyed by the launch of its competitively priced **Dolphin Surf** model.\n\nSo far in 2025, **BYD sales are up 514%**, with **22,574 units sold** between January and July — now only slightly behind **Tesla’s year-to-date total of 23,708**.\n\nTesla’s sharp July decline — to just **987 vehicles** — follows a broader drop in **global quarterly deliveries**, linked to **slowing demand** and growing **public backlash** over **CEO Elon Musk’s political affiliations**, particularly his now-fractured ties with Donald Trump.\n\nAnalysts also point to **Tesla’s aging model line-up** as a factor in its UK slump. Although the company has begun rolling out the refreshed **Model Y “Juniper”**, it has yet to introduce a completely new mass-market model.\n\nAdding to the headlines, Tesla this week announced a **nearly $30 billion stock option award** for Musk, aimed at securing his leadership for the years ahead.\n\nMeanwhile, the **UK’s overall new car market** contracted in July, with **registrations falling 5%** to **140,154 units** — marking the weakest July since 2022."}