Ted Baker could vanish from British high streets as the struggling fashion chain plans to close all its stores within weeks.
The business behind the brand’s UK shops, No Ordinary Designer Label Limited, entered administration in March.
Since then, 15 UK stores have been shut, leading to approximately 245 staff redundancies.
Employees at the remaining stores have been informed that they will lose their jobs when the shops close within three weeks, as initially reported by The Sun.
Although the message to employees has been delivered, it is understood that the plans are not yet finalized.
Before the insolvency, Ted Baker operated 46 UK stores and employed around 975 people.
Authentic Brands, the US-based company behind Juicy Couture and Reebok, still owns Ted Baker’s intellectual property.
The firm hoped to find a new partner to manage the Ted Baker retail and online business in the UK and Europe.
The collapse of the UK stores could signify the end of its presence on high streets, after being founded in 1988 by Ray Kelvin and becoming known for its patterned and floral clothing.
However, the brand continues to be sold through department stores and retailers like John Lewis and House of Fraser.
