Implementation of Bitcoin Treasury Strategy
Sundae Bar Plc (AIM: SBAR), the unified marketplace for AI agents, has commenced the implementation of its Bitcoin Treasury Management Policy following the successful completion of its WRAP Retail Offer. In line with the policy adopted on 23 June 2025, the company has allocated the full surplus proceeds from the offer toward acquiring Bitcoin for its treasury reserves.
The move underscores Sundae Bar’s strategic focus on capital preservation through digital asset diversification, while continuing to prioritise the development of its core AI agent marketplace.
In parallel, Sundae Bar also reported significant progress in its TAO Strategies partnership, originally announced on 30 June 2025. Daily subnet emissions have increased from τ9 TAO to τ15 TAO, equivalent to approximately $5,490 per day, based on the current TAO valuation of around $366 USD. The company’s TAO awards program, which launched on 8 July 2025, is already drawing top-tier AI agent developers to the platform, further strengthening its marketplace ecosystem.
CEO Jill Kenney commented:
“Our Bitcoin treasury management policy reflects a measured approach to both capital preservation and strategic growth. With core operational funding secured through our AIM admission, we’re pleased to deploy excess capital in a way that supports long-term value. Combined with the strong momentum from our TAO Strategies partnership, this approach highlights how digital asset innovation can directly support our marketplace expansion and developer engagement.”
The company emphasised that both the Bitcoin acquisitions and the TAO rewards initiative are complementary financial strategies, designed to support growth without altering Sundae Bar’s primary mission: building a leading AI agent marketplace that connects developers with businesses globally.
