Mirriad Advertising plc (“Mirriad”), a video technology company delivering in-video advertising globally, is pleased to announce it has entered into a 12-month contract to provide in-video advertising to NBCUniversal Media LLC (“NBCU”), focused on its business in the United States.
Mirriad contracts are enabling frameworks between Mirriad and its prospective clients.
Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.
Mirriad creates advertising opportunities within existing video content across multiple shows. Advertisers can reach target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media, and is aligned with existing media trading.
Mirriad is headquartered in London, with offices in the leading advertising markets in the world: New York, Mumbai, Shanghai and São Paulo.
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