EVR Holdings PLC (AIM:EVRH) EVR successfully launches the MelodyVR platform
A London virtual reality firm on Wednesday launched its flagship product – hosting concerts by music stars including The Who, Royal Blood and Rag’n’Bone Man.
AIM-listed EVR Holdings unveiled its Melody VR platform, which allows fans to watch gigs on virtual reality headsets – initially the £100-plus Oculus Go and Samsung GearVR headsets.
The app, which had been in beta mode, boasts recently filmed gigs from artists signed to the three biggest musical labels – Warner, Universal and Sony. The Standard revealed last year that Adele had invested.
EVR was floated in 2016 by founders Anthony Matchett and Steven Hancock in 2016 and the app has been long-awaited. But the shares slipped 6.6% to 16.8p on as it revealed a $30 million fundraiser – on top of $70 million raised to date – to aid global expansion.
Roger Daltrey of The Who said of his bandmate: “In 1971, Pete Townsend wrote a science fiction musical called Lifehouse about a future where people didn’t have to leave home to get real life experiences from outside their four walls, we thought it was mad! But he proved to be right and MelodyVR have managed to bring this to life.”
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