Brave Bison agrees distribution partnership with Tencent
Brave Bison, the social video company, has agreed a distribution partnership with Chinese conglomerate Tencent Holdings Limited, one of the world’s largest internet companies.
The partnership will give Brave Bison access to over 1.5 billion Chinese viewers. Tencent owns WeChat, China’s leading messaging, payments and social media app which has one billion monthly active users.
Brave Bison will be supplying Tencent with licensed video content from Western-based creators suitable for the Chinese audience, opening up a previously inaccessible market for many content creators.
Launching with six channels and over 25 videos on the platform across multiple genres from Supercars to Parkour, Brave Bison will regularly upload new content as Tencent’s platforms grow.
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Claire Hungate, Chief Executive Officer, commented: “Social video is consumed very differently in China, so we’re delighted Tencent looked to us as social video experts to work with western-based creators.
We will ensure their videos are right for the platform and territory and most importantly deliver content to Tencent which will engage and entertain their audience. This deal further cements our APAC expansion strategy.”
About Brave Bison
Brave Bison is a social video company, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include P&G, Shell, PUMA and Hyundai.
Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.
The business is based in two regions – Europe, with headquarters in London; and APAC, with offices in Singapore.
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