---
title: "Schlumberger, the oil giant, rebrands itself as “SLB” to promote a low-carbon future"
publisher: "Share Talk"
author: "sharetalk"
published: "2022-10-24T05:45:24+00:00"
modified: "2022-10-24T05:45:24+00:00"
date: 2022-10-24
canonical: "https://www.share-talk.com/schlumberger-the-oil-giant-rebrands-itself-as-slb-to-promote-a-low-carbon-future/"
category: "Blogs"
categories: ["Blogs", "Energy", "Technology", "Technology, Media & Telecoms"]
tags: ["Baker Hughes", "call-ups", "cooperation", "draft", "E.U.", "Employees", "Exxon Mobil Corp", "gas", "Halliburton", "Human Rights", "military", "notices", "oil", "oilfield", "Olivier Le Peuch", "Russia", "Schlumberger", "Service", "Share Talk", "Ukraine", "United States", "Vladimir Putin", "Weatherford"]
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format: "news"
language: "en-GB"
---

# Schlumberger, the oil giant, rebrands itself as “SLB” to promote a low-carbon future

**Published:** October 24, 2022
**Author:** sharetalk
**Categories:** Blogs, Energy, Technology, Technology, Media & Telecoms
**Tags:** Baker Hughes, call-ups, cooperation, draft, E.U., Employees, Exxon Mobil Corp, gas, Halliburton, Human Rights, military, notices, oil, oilfield, Olivier Le Peuch, Russia, Schlumberger, Service, Share Talk, Ukraine, United States, Vladimir Putin, Weatherford
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Schlumberger, the world’s largest provider of oilfield services, has announced that it is changing its logo, name and colour scheme to reflect its commitment to a low-carbon future.

A nearly 100-year-old company, named initially after its founders, has grown to be a major in equipment and oilfield services such as drilling and subsurface analyses. It has ceased to be a provider of traditional line products and is now a supporter and provider of digital services.

Olivier Le Peuch, chief executive officer of SLB, stated that the rebranding does not represent a move away from fossil fuels. It is a reference to how the renamed SLB could use its skills to create lower-carbon businesses. Many of these were given financial support by the U.S. Inflation Reduction Act.

SLB is known as “big blue” in the industry. It uses a lighter colour and a swooping logo to reflect what Le Peuch stated signifies the curve for carbon dioxide emissions reduction.

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