The annual cost for storing and downloading footage is scheduled to rise from £34.99 to £49.99.
Owners of Ring video doorbells are threatening to cancel their subscriptions following a significant 43% hike in costs.
These devices, offering live doorstep feeds, now require an annual fee of nearly £50 for footage storage and download, a jump from the previous £35.
Additionally, the initial cost of the doorbell systems ranges from £49.99 to £169.99, as listed on Ring’s website.
Ring, an Amazon subsidiary, claims to still offer “some of the best value in the industry.”
However, numerous users have expressed their dissatisfaction on Ring’s online forum, criticizing the price increase.
A user commented, “This is a complete rip-off. I bought one for my daughter for Christmas because the annual fee was reasonable compared to other brands.”
Many users have either cancelled or are planning to cancel their subscriptions. One stated, “I am going to stop buying and installing their products and cancel all subscriptions. We should start boycotting Ring products.”
Several forum participants labelled the company’s pricing as “extortionate,” noting the 43% increase from £34.99 to £49.99 per device, annually.
A user remarked, “Ring should brace for a massive customer backlash due to this unjustifiable 43% price hike.”
In the UK, about one in five people own a video doorbell, reflecting a surge in home security technology, as reported by Consumer Intelligence.
Since 2022, the cost for Ring’s basic video doorbell plan has seen a 100% increase, previously priced at £24.99 per year for each device.
Ring offers a monthly payment option for customers who wish to store their doorbell camera footage on the cloud. These monthly fees will rise from £3.49 to £4.99.
While a subscription is not mandatory for using Ring products, the devices offer limited features without it.
Current yearly subscribers won’t encounter the new prices until their existing plans end. However, they have the option to cancel now and receive a refund for the unused portion of their subscription.
The new pricing is scheduled to take effect on March 11. Customers who sign up for annual subscriptions before this date can secure the current lower rate for one year.
