Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI, data and marketing services group, is pleased to announce the appointment today of Rory Maxwell as Chief Executive Officer.
Rory was appointed as an executive director of the Company on 3 July 2025, following Pri0r1ty’s acquisition of Halfspace Limited (“Halfspace”), a London-based sports data and marketing business which he co-founded.
Rory’s career encompasses international marketing roles with IMG Media, agency giant WPP (with global roles at MediaCom and GroupM), and Oakwell Sports Advisory. He has worked in a commercial capacity across many premium top tier international sports rights holders, and with some of the largest brands, advertisers, and digital media companies on an international basis. Rory established Halfspace with his co-founders Sanjit Atwal and Stephen Schindler in 2018 and, as CEO, has led its growth to become an award-winning data technology and marketing services business consistently growing revenues and delivering groundbreaking data driven solutions for clients including many of the largest sports rights holders, digital media and scale-up technology businesses in the UK and globally.
Rory succeeds James Sheehan, who has stepped down as Chief Executive Officer and as a director of the Company at the same time.
As the Company focuses on accelerating its product roadmap across the group, and driving client growth in the core sectors, the Board is expanding its operational expertise at the executive level that will underpin the focus of the Company’s future growth. Accordingly, alongside the appointment of Rory as CEO, it is the intention of the Board to appoint, subject to customary nominated adviser due diligence, Daniel Gee as a director of the Company in the role of Chief Technology Officer. Daniel is an Executive Director of wholly owned subsidiary Pri0r1ty Ai Ltd and a co-founder of Pri0r1ty Intelligence Group. Daniel brings a wealth of experience in scaling revenue generating technology as a full stack developer, advisory board member and C-suite executive across DeFi, FinTech and RegTech since 2018.
Marcus Yeoman, Chairman of Pri0r1ty, commented:
“The Company, enlarged by the acquisition of Halfspace this year, is implementing new product and revenue operations that naturally suit Rory Maxwell and his considerable commercial experience. We also look forward to Daniel Gee joining the Board in due course to help drive the enlarged business’ product roadmap in which he already plays such a central role.
On behalf of the Board, I would like to thank James Sheehan for his valuable contribution to the business, in particular for his key role in delivering the Company’s listing on the London Stock Exchange AIM Market at the end of last year, which created a platform to launch our AI products to a wider customer base and execute what we believe will turn out to be a successful acquisition of Halfspace.”
Rory Maxwell, CEO of Pri0r1ty, commented:
“I am extremely excited to lead this very talented team across the enlarged Pri0r1ty and Halfspace business as we implement a product roadmap supported by dedicated sales and client focused functions that will bring best-in class AI and data management solutions to existing and future clients.”
For further information, please contact:
Pri0r1ty Intelligence Group PLC
Rory Maxwell, Chief Executive Officer
Email: ir@pri0r1ty.com
Tel: +44 (0)20 8064 3554
About Pri0r1ty Intelligence Group PLC
Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group, with integrated digital asset payment options and treasury. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client’s data. We operate three revenue-generating divisions:
Halfspace – a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.
Pri0r1ty – an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services, and Pr1Bit, an AI-powered Bitcoin and major cryptocurrencies integration solution.
Metr1c – a brand partnerships and growth solutions agency for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c’s customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.
If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact plc@pri0r1ty.com.
Website: https://www.pri0r1ty.com
LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
X: https://x.com/WearePri0r1ty
