English Premier League club contracts Halfspace for data-led marketing
Pri0r1ty Intelligence Group PLC (AIM: PR1), the AI, data and marketing services group, is pleased to announce that its recently acquired sports data and marketing business, Halfspace Limited (“Halfspace”), has been awarded significant new contracts totalling approximately £250,000 by an English Premier League football club (the “Customer”) to provide data-led marketing services.
Halfspace will support the Customer in utilising data and marketing to drive greater returns on ticketing and hospitality sales. Additionally, the Customer will utilise Halfspace’s propriety Compass ID tracking technology, which enables comprehensive, GDPR-compliant data gathering, to more effectively profile and engage new potential customers.
It is expected that the Customer will additionally utilise PR1’s AI applications in due course across its operations, to further support its growth strategy.
Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty, commented:
“Today’s announcement builds on the contract with a major European sports rights holder announced earlier this month and reflects increasing awareness among high-profile sports teams around the role of data in driving marketing strategies and commercial growth.
“It is further validation of PR1’s compelling business proposition having integrated the Halfspace data and marketing operations into our AI business, and we are well-positioned to capitalise on further opportunities going forward.”
For further information, please contact:
Pri0r1ty Intelligence Group PLC
James Sheehan, Chief Executive Officer
Email: ir@pri0r1ty.com
Tel: +44 (0)20 8064 3554
About Pri0r1ty Intelligence Group PLC
Pri0r1ty Intelligence Group is an AI, data and marketing services group. As an SME, Pri0r1ty understands the unique challenges faced by smaller businesses and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet these needs. Pri0r1ty’s platform offers cost-effective solutions that automate essential services like social media management, investor relations, and corporate governance. By reducing reliance on expensive external providers, the company empowers SMEs to streamline operations and focus on growth. The group also includes Halfspace, a multi-award-winning, data driven, marketing and technology business which primarily operates in the sports and entertainment sectors. Its customer base includes and has included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms
Website: https://www.pri0r1ty.com
LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
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