Pri0r1ty Ai Adopts Bitcoin Treasury Management Policy
Pri0r1ty Intelligence Group PLC (AIM: PR1), a pioneering company in AI-driven professional growth services for small and medium enterprises (SMEs), is pleased to announce that further to its announcement on 29 May 2025, the Company has now formally adopted a new Bitcoin Treasury Management Policy (the “New Policy”). A summary of the key terms of the New Policy is outlined below.
Pri0r1ty has now integrated cryptocurrency payment options into its online onboarding process, giving customers the convenience of transacting with Bitcoin “BTC” and other stable coins, facilitated through a strategic partnership with Coinbase Commerce. This innovation aims to enhance the user experience and open additional revenue opportunities to new customers who are native users of cryptocurrency. The Company reports that several customers, some providing BTC treasury management functions themselves, have already elected to pay with BTC, utilising this new functionality.
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Key terms of the New Policy:
· Approved investment instruments: As at the date of adoption of the New Policy, the only approved instrument, investment or asset which the Company may hold, other than cash, is Bitcoin; and should PR1 receive payment for services in non-BTC crypto currencies then such amounts are to be exchanged within three days into BTC or cash.
· Supervision, responsibilities and control framework: PR1 seeks to manage and mitigate the risks associated with its business. The Company has in place governance arrangements which include a clear organisational structure with well-defined transparent and consistent lines of responsibility, effective processes and internal control mechanisms to manage and report risks.
· Use of bitcoin for treasury management purposes: PR1 provides services to clients who have requested or may request to settle invoices by remitting BTC. As such, PR1 will likely have an increasing holding and exposure to BTC as a liquid investment on its balance sheet. PR1, from time to time, may also have surplus cash1 available for investment into higher yielding cash instruments or BTC. As a guide, the Company will not invest more than 50% of its surplus cash in BTC. Should the Company hold more than £1,000,000 in BTC, an independent treasury agent will be appointed to manage the Company’s BTC treasury.
James Sheehan, Chief Executive Officer of Pri0r1ty Intelligence Group PLC, commented: “We are excited to see the increasing client interest in our BTC transaction functionality. With a forecast increase in BTC settlements, it was important to establish a treasury policy to govern how we manage the various risks and opportunities around this asset class. We expect our exposure to BTC to grow, as we continue to drive our revenues and expand our customer base.
“We believe that cryptocurrencies can play a critical role in the future of business transactions. We are pleased to be at the forefront of this change that we believe will enhance our business model.”
If you would like to explore how Pri0r1ty AI can help drive time and cost efficiency for your business,
please contact plc@pri0r1ty.com
For further information, please contact:
Pri0r1ty Intelligence Group PLC
James Sheehan, Chief Executive Officer
Email: ir@pri0r1ty.com
