As part of a strategy to roll-out across the UK, the beta stage of the BigDish launch will be for an initial one month period when the company hopes to ensure that the technology and booking process operates seamlessly, while also testing various marketing channels.
At the end of this one-month period, BigDish will seek to increase the number of restaurants in Bath and expand to neighbouring Bristol. The goal for the fourth quarter in Bath and Bristol is to grow to 70, predominantly independent, restaurants.
BigDish will target larger restaurant chains at a later date.
During October, the Bournemouth restaurants currently on TablePouncer, the mobile app and web-based platform acquired by BigDish earlier this year, will be migrated to BigDish. In 2017, TablePouncer received 45,117 bookings in Bournemouth and seated 126,122 diners.
BigDish will generate revenue in the UK initially by charging restaurants an average fee of £1 per diner seated via the BigDish platform.
An aggressive roll out across the UK is planned, targeting up to 6,000 restaurants.
“In the fourth quarter of 2018 we plan to establish our foothold in the UK and set the stage for rapid and explosive growth around the UK next year.”
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