---
title: "Nearly Half of UK Investors Are Under 30, with Gen Z Favouring Crypto and Millennials Prioritising Ethical Investments"
publisher: "Share Talk"
author: "sharetalk"
published: "2025-03-19T12:35:17+00:00"
modified: "2025-03-19T12:46:27+00:00"
date: 2025-03-19
canonical: "https://www.share-talk.com/nearly-half-of-uk-investors-are-under-30-with-gen-z-favouring-crypto-and-millennials-prioritising-ethical-investments/"
category: "Blogs"
categories: ["Blogs", "e-commerce"]
tags: ["bonds", "company stocks", "cryptocurrencies", "England", "forex", "Gen Z", "investors", "London", "North East", "Northern Ireland", "Real Estate", "UK"]
image: "https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/03/20250204_-3_Tickmill_CS_The-identikit-of-the-UK-investor_MM-1-Google-Docs.-2025-03-19-at-12.34.26-PM.webp?fit=1199%2C801&quality=80&ssl=1"
format: "news"
language: "en-GB"
---

# Nearly Half of UK Investors Are Under 30, with Gen Z Favouring Crypto and Millennials Prioritising Ethical Investments

**Published:** March 19, 2025
**Author:** sharetalk
**Categories:** Blogs, e-commerce
**Tags:** bonds, company stocks, cryptocurrencies, England, forex, Gen Z, investors, London, North East, Northern Ireland, Real Estate, UK
**Featured image:** ![](https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/03/20250204_-3_Tickmill_CS_The-identikit-of-the-UK-investor_MM-1-Google-Docs.-2025-03-19-at-12.34.26-PM.webp?fit=1199%2C801&quality=80&ssl=1)

---

A recent study by [Tickmill](https://www.tickmill.com/uk), a leading online trading broker, has revealed that **43% of UK investors are under the age of 30**, highlighting a generational shift in investment behaviour.

The typical UK investor is aged between **20 and 30**, holds a university degree, is in full-time employment, and engages with investment-related content at least once a week—primarily through financial articles and expert opinions online

**London Leads, But Investment Culture Spreads Nationwide**

Investment activity is most concentrated in **London**, where **72% of investors** are based, followed by **North East England and Northern Ireland**.

Among asset classes, **stocks remain the most popular**, with **65% of respondents** holding equities. Cryptocurrencies follow closely at **52%**, while **bonds (23%)**, **forex (21%)**, and **real estate (13%)** also feature in UK investors’ portfolios.

**Why Are Britons Investing?**

The study highlights three key motivations driving investment in the UK:

- **Long-term financial freedom (57%)**

- **Saving for retirement (48%)**

- **Protecting capital against inflation (28%)**

Additionally, **one in four investors** sees investing as a way to generate a second income.

**Generational Trends: Crypto for Gen Z, ESG for Millennials**

The report reveals distinct generational investment patterns. **Gen Z is the most active investor group**, with **70% considering themselves active investors**. Half of Zoomers (**50%**) invest in **cryptocurrencies**, though they also show interest in **individual company stocks (26%)**.

Millennials, by contrast, place **greater emphasis on ethical investing**. **14% of Generation Y** include **ESG (Environmental, Social, and Governance) assets** in their portfolios, reflecting a growing commitment to sustainability.

This study underscores the evolving landscape of UK investing, where younger generations are shaping the future of finance with diverse priorities—from digital assets to sustainability-focused investments.

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**Original URL:** https://www.share-talk.com/nearly-half-of-uk-investors-are-under-30-with-gen-z-favouring-crypto-and-millennials-prioritising-ethical-investments/
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