{"id":120825,"title":"Nearly Half of UK Investors Are Under 30, with Gen Z Favouring Crypto and Millennials Prioritising Ethical Investments","publisher":"Share Talk","author":"sharetalk","published":"2025-03-19T12:35:17+00:00","modified":"2025-03-19T12:46:27+00:00","canonical_url":"https://www.share-talk.com/nearly-half-of-uk-investors-are-under-30-with-gen-z-favouring-crypto-and-millennials-prioritising-ethical-investments/","markdown_url":"https://www.share-talk.com/nearly-half-of-uk-investors-are-under-30-with-gen-z-favouring-crypto-and-millennials-prioritising-ethical-investments.md","json_url":"https://www.share-talk.com/nearly-half-of-uk-investors-are-under-30-with-gen-z-favouring-crypto-and-millennials-prioritising-ethical-investments.json","category":"Blogs","categories":["Blogs","e-commerce"],"tags":["bonds","company stocks","cryptocurrencies","England","forex","Gen Z","investors","London","North East","Northern Ireland","Real Estate","UK"],"featured_image":"https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/03/20250204_-3_Tickmill_CS_The-identikit-of-the-UK-investor_MM-1-Google-Docs.-2025-03-19-at-12.34.26-PM.webp?fit=1199%2C801&quality=80&ssl=1","format":"news","language":"en-GB","content":"A recent study by [Tickmill](https://www.tickmill.com/uk), a leading online trading broker, has revealed that **43% of UK investors are under the age of 30**, highlighting a generational shift in investment behaviour.\n\nThe typical UK investor is aged between **20 and 30**, holds a university degree, is in full-time employment, and engages with investment-related content at least once a week—primarily through financial articles and expert opinions online\n\n**London Leads, But Investment Culture Spreads Nationwide**\n\nInvestment activity is most concentrated in **London**, where **72% of investors** are based, followed by **North East England and Northern Ireland**.\n\nAmong asset classes, **stocks remain the most popular**, with **65% of respondents** holding equities. Cryptocurrencies follow closely at **52%**, while **bonds (23%)**, **forex (21%)**, and **real estate (13%)** also feature in UK investors’ portfolios.\n\n**Why Are Britons Investing?**\n\nThe study highlights three key motivations driving investment in the UK:\n\n- **Long-term financial freedom (57%)**\n\n- **Saving for retirement (48%)**\n\n- **Protecting capital against inflation (28%)**\n\nAdditionally, **one in four investors** sees investing as a way to generate a second income.\n\n**Generational Trends: Crypto for Gen Z, ESG for Millennials**\n\nThe report reveals distinct generational investment patterns. **Gen Z is the most active investor group**, with **70% considering themselves active investors**. Half of Zoomers (**50%**) invest in **cryptocurrencies**, though they also show interest in **individual company stocks (26%)**.\n\nMillennials, by contrast, place **greater emphasis on ethical investing**. **14% of Generation Y** include **ESG (Environmental, Social, and Governance) assets** in their portfolios, reflecting a growing commitment to sustainability.\n\nThis study underscores the evolving landscape of UK investing, where younger generations are shaping the future of finance with diverse priorities—from digital assets to sustainability-focused investments."}