---
title: "Mirriad signs two-year virtual ad deal with MBC, shares jump 22%"
publisher: "Share Talk"
author: "sharetalk"
published: "2025-07-25T09:30:15+00:00"
modified: "2025-07-25T09:30:15+00:00"
date: 2025-07-25
canonical: "https://www.share-talk.com/mirriad-signs-two-year-virtual-ad-deal-with-mbc-shares-jump-22/"
category: "Technology"
categories: ["Technology", "Technology, Media & Telecoms"]
tags: ["advertising", "MIRI", "Mirriad Advertising PLC", "Nic Hellyer", "Stephan Beringer"]
image: "https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/07/gb00bf52qy14_mirriad-advertising-plc.webp?fit=750%2C406&quality=80&ssl=1"
format: "news"
language: "en-GB"
---

# Mirriad signs two-year virtual ad deal with MBC, shares jump 22%

**Published:** July 25, 2025
**Author:** sharetalk
**Categories:** Technology, Technology, Media & Telecoms
**Tags:** advertising, MIRI, Mirriad Advertising PLC, Nic Hellyer, Stephan Beringer
**Featured image:** ![](https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/07/gb00bf52qy14_mirriad-advertising-plc.webp?fit=750%2C406&quality=80&ssl=1)

---

[Mirriad Advertising PLC (AIM: MIRI, OTCQX: MMDDF)](https://www.investegate.co.uk/announcement/rns/mirriad-advertising--miri/contract-win-and-trading-update/8999690) has signed a two-year services agreement with **MBC Media Solutions FZ-LLC**, the advertising arm of MBC Group, a major satellite broadcaster across the Middle East and North Africa.

Under the agreement, **Mirriad will provide virtual in-video advertising** across MBC’s subscription and linear TV platforms. The deal includes a **minimum annual commitment of 4,000 seconds** of integrated brand content, expected to generate **at least US$370,000 per year**. Mirriad will serve as **the exclusive provider** of virtual product placement for the duration of the initial contract.

CEO **Louis Wakefield** commented:*“Together with MBC, we’ve previously built out a compelling model for brands to scale virtual placement campaigns and planning in the Middle East. It’s great to renew and now formalise our partnership with a fresh sense of possibility and new offers in the region.”*

Shares in Mirriad surged **22% on Friday**, reaching **0.017p**, offering a boost to the adtech firm after a challenging stretch.

The rally follows recent developments, including:

-
**June**: Zeus Investment Management acquired a **near-9% stake** in the company.

-
**May**: Mirriad secured **£1.5 million in rescue funding** amid concerns over its liquidity.

The latest deal signals a strategic step forward in Mirriad’s push to strengthen its presence in international markets and stabilise its financial footing.

---

**Original URL:** https://www.share-talk.com/mirriad-signs-two-year-virtual-ad-deal-with-mbc-shares-jump-22/
*Created by [WP Markdown Endpoint](https://wpmarkdownendpoint.com/)*