{"id":125209,"title":"Mirriad signs two-year virtual ad deal with MBC, shares jump 22%","publisher":"Share Talk","author":"sharetalk","published":"2025-07-25T09:30:15+00:00","modified":"2025-07-25T09:30:15+00:00","canonical_url":"https://www.share-talk.com/mirriad-signs-two-year-virtual-ad-deal-with-mbc-shares-jump-22/","markdown_url":"https://www.share-talk.com/mirriad-signs-two-year-virtual-ad-deal-with-mbc-shares-jump-22.md","json_url":"https://www.share-talk.com/mirriad-signs-two-year-virtual-ad-deal-with-mbc-shares-jump-22.json","category":"Technology","categories":["Technology","Technology, Media & Telecoms"],"tags":["advertising","MIRI","Mirriad Advertising PLC","Nic Hellyer","Stephan Beringer"],"featured_image":"https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/07/gb00bf52qy14_mirriad-advertising-plc.webp?fit=750%2C406&quality=80&ssl=1","format":"news","language":"en-GB","content":"[Mirriad Advertising PLC (AIM: MIRI, OTCQX: MMDDF)](https://www.investegate.co.uk/announcement/rns/mirriad-advertising--miri/contract-win-and-trading-update/8999690) has signed a two-year services agreement with **MBC Media Solutions FZ-LLC**, the advertising arm of MBC Group, a major satellite broadcaster across the Middle East and North Africa.\n\nUnder the agreement, **Mirriad will provide virtual in-video advertising** across MBC’s subscription and linear TV platforms. The deal includes a **minimum annual commitment of 4,000 seconds** of integrated brand content, expected to generate **at least US$370,000 per year**. Mirriad will serve as **the exclusive provider** of virtual product placement for the duration of the initial contract.\n\nCEO **Louis Wakefield** commented:*“Together with MBC, we’ve previously built out a compelling model for brands to scale virtual placement campaigns and planning in the Middle East. It’s great to renew and now formalise our partnership with a fresh sense of possibility and new offers in the region.”*\n\nShares in Mirriad surged **22% on Friday**, reaching **0.017p**, offering a boost to the adtech firm after a challenging stretch.\n\nThe rally follows recent developments, including:\n\n-\n**June**: Zeus Investment Management acquired a **near-9% stake** in the company.\n\n-\n**May**: Mirriad secured **£1.5 million in rescue funding** amid concerns over its liquidity.\n\nThe latest deal signals a strategic step forward in Mirriad’s push to strengthen its presence in international markets and stabilise its financial footing."}