{"id":130578,"title":"Mirriad Advertising shares slump nearly 30% after weak full-year revenue outlook","publisher":"Share Talk","author":"sharetalk","published":"2025-12-19T15:05:37+00:00","modified":"2025-12-19T15:18:23+00:00","canonical_url":"https://www.share-talk.com/mirriad-advertising-shares-slump-nearly-30-after-weak-full-year-revenue-outlook/","markdown_url":"https://www.share-talk.com/mirriad-advertising-shares-slump-nearly-30-after-weak-full-year-revenue-outlook.md","json_url":"https://www.share-talk.com/mirriad-advertising-shares-slump-nearly-30-after-weak-full-year-revenue-outlook.json","category":"Business & Support Services","categories":["Business & Support Services","e-commerce","Technology","Technology, Media & Telecoms"],"tags":["advertising","MIRI","Mirriad Advertising PLC","Nic Hellyer","Stephan Beringer"],"featured_image":"https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/12/gb00bf52qy14_mirriad-advertising-plc.webp?fit=750%2C406&quality=80&ssl=1","format":"news","language":"en-GB","content":"Shares in [Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF](https://www.investegate.co.uk/announcement/rns/mirriad-advertising--miri/trading-update/9307803)) tumbled on Friday after the company flagged sharply weaker revenues.\n\nThe virtual product placement specialist said it expects to report full-year revenue of around £200,000 generated in the second half of the year, taking total turnover for 2025 to approximately £400,000. That represents a 73% fall from the £1.5 million recorded in 2024, although the company noted that some additional income is still expected before the year end.\n\nMost of the second-half revenue was generated outside the US, including a July agreement with Middle East broadcaster MBC Group to provide virtual in-video advertising services.\n\nMirriad said it had around £1 million of cash as of 30 November 2025 and expects to receive a further £350,000 in tax credits shortly. The company also highlighted that restructuring measures have reduced its monthly cost base to about £220,000.\n\nThe group has endured a difficult period, having raised £1.5 million in May and seen Zeus Investment Management build a near-9% shareholding in June. Mirriad said it will issue a further trading update in early January."}