{"id":122146,"title":"Mirriad Advertising PLC (AIM:MIRI) shares crash 80% as company warns of imminent collapse","publisher":"Share Talk","author":"sharetalk","published":"2025-05-01T09:10:53+00:00","modified":"2025-05-01T09:10:53+00:00","canonical_url":"https://www.share-talk.com/mirriad-advertising-plc-aimmiri-shares-crash-80-as-company-warns-of-imminent-collapse/","markdown_url":"https://www.share-talk.com/mirriad-advertising-plc-aimmiri-shares-crash-80-as-company-warns-of-imminent-collapse.md","json_url":"https://www.share-talk.com/mirriad-advertising-plc-aimmiri-shares-crash-80-as-company-warns-of-imminent-collapse.json","category":"B2B","categories":["B2B","Business & Support Services","Technology","Technology, Media & Telecoms"],"tags":["advertising","MIRI","Mirriad Advertising PLC","Nic Hellyer","Stephan Beringer"],"featured_image":"https://i0.wp.com/www.share-talk.com/wp-content/uploads/2025/05/gb00bf52qy14_mirriad-advertising-plc.webp?fit=800%2C418&quality=80&ssl=1","format":"news","language":"en-GB","content":"**Mirriad shares crash 80% as company warns of imminent collapse**\n\nShares in **Mirriad Advertising PLC (AIM: MIRI, OTCQX: MMDDF)** [plunged 80% on Thursday](https://www.voxmarkets.co.uk/rns/announcement/40ba3798-a6e9-4549-aba5-8e7b5acfa189) after the company issued a stark warning that it may run out of cash and face administration within days unless emergency funding is secured.\n\nThe AIM-listed virtual product placement firm disclosed that takeover talks collapsed at the end of April, leaving the board urgently seeking alternative options to keep the business running.\n\nWith just £2.7 million in cash remaining at the end of March and monthly expenses approaching £675,000, the company’s financial runway is rapidly shrinking.\n\n**Mirriad races to secure funding as administration looms**\n\nMirriad is now urgently pursuing an equity raise or alternative funding options, but acknowledged there is no guarantee that a deal can be secured in time.\n\nWithout a financial lifeline, the board warned it may have to initiate administration proceedings as early as next week, which would result in the suspension of the company’s shares from trading.\n\n**Mirriad weighs administration as funding options narrow**\n\nWith discussions around a possible offer now concluded, Mirriad’s directors are urgently exploring alternative options, including an equity placing, to raise funds and keep the company operating as a going concern. However, there is no certainty that such funding will be secured, or on what terms.\n\nGiven the immediate financial pressures, the board acknowledged it must consider the interests of creditors. Without a swift capital injection, the directors may have no choice but to begin administration proceedings within the next week. In that event, trading in the company’s shares would be suspended."}