Investigators cracking down on so-called “dodgy” Fire TV Sticks have revealed they often search for a single keyword in private messages to help identify illegal activity.
The devices, which can cost around £50, are frequently sold preloaded with apps providing access to pirated content such as live Premier League matches and subscription channels that would normally require payment. Recent estimates suggest as many as four million people in the UK may be watching illegally streamed content at home.
According to reports, one investigator said the word “illegal” is a common focus when analysing large volumes of seized digital data. They noted that many suspects inadvertently reference the term directly in messages, making it easier for authorities to flag relevant evidence quickly.
The Federation Against Copyright Theft (FACT), which represents broadcasters and rights holders, said keyword searches are essential given the vast amounts of data investigators must process. FACT chairman Kieron Sharp explained that when computers can contain terabytes of information, investigators must concentrate on specific terms such as stream names, subscription titles, or usernames linked to administrators.
Sharp also warned that using illegal streaming devices is “not worth the risk”, as enforcement efforts are increasing alongside the growing popularity of pirated streaming services, which often charge far less than legitimate providers.
FACT has stressed that its priority is targeting suppliers rather than individual users, and first-time viewers are typically issued warning letters. However, those involved in supplying devices can face severe penalties, including unlimited fines and prison sentences. While there have been cases of individuals jailed for both using and distributing the sticks, there are currently no recorded examples of someone being imprisoned solely for personal use.
Amazon is also reportedly working to restrict access to apps associated with illegal streaming services.
