Immotion Group PLC (LON:IMMO) Immotion signs deal with Aspro Parks

Immotion signs deal with Aspro Parks for Blue Planet Aquarium Cheshire

Immotion Group, the UK-based immersive virtual reality (“VR”) ‘Out of Home’ entertainment group, is pleased to announce a partnership with major Spanish leisure operator Aspro Parks to place a VR Cinema Pod in the Blue Planet Aquarium, Cheshire as the first site in a potential roll-out of Immotion VR installations.

Aspro Parks is one of the largest European operators of leisure parks and centres with 68 locations across 10 countries including the UK, Spain, France and Germany. Their parks range from aquariums such as Blue Planet to Zoological and Marine Parks, Water Parks and Family Attraction Parks.

Beyond the Blue Planet Aquarium installation, and dependent on its success, we are in talks for an installation in the Aspro-operated Bristol Aquarium with a further roll-out to other Aspro operated aquariums with the ‘edutainment’ slate of content, and leisure centres with Immotion’s pure entertainment content, both Cinema Pod-related and multiplayer interactive experiences.

Joining the Blue Planet Aquarium in signing deals this week are SeaLife, Paris, and Point Defiance, Tacoma, Washington, USA.

Including these new partnerships, the Company has added six new aquarium partner sites (18 new headsets in total) in recent weeks and has in excess of ten more sites in varying stages of completion following its very successful tour of the American and European Zoo and Aquarium shows in New Orleans and Valencia respectively.


Martin Higginson, CEO of Immotion Group, took the time to speak with Share Talk and explain how the company works, where he sees VR in today’s market and their strategy for growth.(first published September 2019)

Rod Findley, Immotion Group Commercial Director said: “I am very excited to be partnering with Aspro Parks for the Blue Planet Aquarium in Cheshire. They are an excellent brand and we feel that this will be a great starting place for a long and fruitful partnership. In many ways, Aspro is the perfect match for us in that they not only want the educational content for aquariums, but also can take advantage of the pure entertainment offerings like our multiplayer experiences and our bespoke roller coaster experiences in their other leisure sites.

We are very confident that the ancillary revenue they will generate combined with the positive guest reaction, will prove a huge success for Aspro and for Immotion. Our relationships with multinational leisure operators like Aspro and Merlin are an important cornerstone for our business and should provide a great opportunity for growth along with the addition of independent aquariums, zoos, museums and science centres worldwide.


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