---
title: "Guild Esports (LON:GILD) Sponsorship agreement signed with The Coca-Cola Company"
publisher: "Share Talk"
author: "sharetalk"
published: "2022-07-21T06:38:27+00:00"
modified: "2022-07-21T06:38:27+00:00"
date: 2022-07-21
canonical: "https://www.share-talk.com/guild-esports-longild-sponsorship-agreement-signed-with-the-coca-cola-company/"
category: "Technology, Media & Telecoms"
categories: ["Technology, Media & Telecoms"]
tags: ["Carelton Curtis", "Carleton Curtis", "Coca-Cola", "David Beckham", "eSports", "FIFA", "GILD", "Guild Esports", "Guild Esports PLC", "Jamie Peel", "Louise Wardle", "Rocket league", "Soft Drinks", "Subway", "Zeus Capital"]
image: "https://i0.wp.com/www.share-talk.com/wp-content/uploads/2023/11/Stencil-Google-Chrome-2023-04-19-at-2.47.43-PM.jpeg?fit=1231%2C615&ssl=1"
format: "news"
language: "en-GB"
---

# Guild Esports (LON:GILD) Sponsorship agreement signed with The Coca-Cola Company

**Published:** July 21, 2022
**Author:** sharetalk
**Categories:** Technology, Media & Telecoms
**Tags:** Carelton Curtis, Carleton Curtis, Coca-Cola, David Beckham, eSports, FIFA, GILD, Guild Esports, Guild Esports PLC, Jamie Peel, Louise Wardle, Rocket league, Soft Drinks, Subway, Zeus Capital
**Featured image:** ![](https://i0.wp.com/www.share-talk.com/wp-content/uploads/2023/11/Stencil-Google-Chrome-2023-04-19-at-2.47.43-PM.jpeg?fit=1231%2C615&ssl=1)

---

**Guild Esports (LSE: GILD),** a global team organisation and lifestyle brand, is pleased to announce the signing of a one-year global sponsorship deal with The Coca-Cola Company.

The world’s premier soft drinks company and iconic brand is the sixth sponsor signed by Guild and becomes the Company’s Official Soft Drinks & Hydration Partner with effect from today.

Guild is the first ever European esports team organisation to sign a global sponsorship deal with Coca-Cola.

The total contract value is confidential and payable in cash. The Coca-Cola Company’s package is based around unique experiences and providing opportunities for gamers across the globe.

**Kal Hourd, Chief Executive of Guild Esports, said:** “Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.”

For further information please contact:

Guild Esports

**Kal Hourd**

**Chief Executive**

**Neil Thapar**

**Investor Relations**

**via Tancredi +44 207 887 7633**

**+44 7876 455 323**

---

**Original URL:** https://www.share-talk.com/guild-esports-longild-sponsorship-agreement-signed-with-the-coca-cola-company/
*Created by [WP Markdown Endpoint](https://wpmarkdownendpoint.com/)*