{"id":99374,"title":"Guild Esports (LON:GILD) Sponsorship agreement signed with The Coca-Cola Company","publisher":"Share Talk","author":"sharetalk","published":"2022-07-21T06:38:27+00:00","modified":"2022-07-21T06:38:27+00:00","canonical_url":"https://www.share-talk.com/guild-esports-longild-sponsorship-agreement-signed-with-the-coca-cola-company/","markdown_url":"https://www.share-talk.com/guild-esports-longild-sponsorship-agreement-signed-with-the-coca-cola-company.md","json_url":"https://www.share-talk.com/guild-esports-longild-sponsorship-agreement-signed-with-the-coca-cola-company.json","category":"Technology, Media & Telecoms","categories":["Technology, Media & Telecoms"],"tags":["Carelton Curtis","Carleton Curtis","Coca-Cola","David Beckham","eSports","FIFA","GILD","Guild Esports","Guild Esports PLC","Jamie Peel","Louise Wardle","Rocket league","Soft Drinks","Subway","Zeus Capital"],"featured_image":"https://i0.wp.com/www.share-talk.com/wp-content/uploads/2023/11/Stencil-Google-Chrome-2023-04-19-at-2.47.43-PM.jpeg?fit=1231%2C615&ssl=1","format":"news","language":"en-GB","content":"**Guild Esports (LSE: GILD),** a global team organisation and lifestyle brand, is pleased to announce the signing of a one-year global sponsorship deal with The Coca-Cola Company.\n\nThe world’s premier soft drinks company and iconic brand is the sixth sponsor signed by Guild and becomes the Company’s Official Soft Drinks & Hydration Partner with effect from today.\n\nGuild is the first ever European esports team organisation to sign a global sponsorship deal with Coca-Cola.\n\nThe total contract value is confidential and payable in cash. The Coca-Cola Company’s package is based around unique experiences and providing opportunities for gamers across the globe.\n\n**Kal Hourd, Chief Executive of Guild Esports, said:** “Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.”\n\nFor further information please contact:\n\nGuild Esports\n\n**Kal Hourd**\n\n**Chief Executive**\n\n**Neil Thapar**\n\n**Investor Relations**\n\n**via Tancredi +44 207 887 7633**\n\n**+44 7876 455 323**"}