Open your phone in the morning and you’re hit with a tsunami of market updates, earnings reports, and expert predictions—all before you’ve even had a chance to switch on your coffee machine.
If you’re a finance brand trying to break through this seemingly indestructible wall of noise, it might feel like trying to have a conversation at a rock concert. Your own product or feature launch, funding round announcement, or new executive hire risks becoming just another drop in an already overflowing ocean of financial content.
So, how do you ensure that your announcements actually get noticed? Well, it doesn’t always mean that you have to shout louder. It’s about being smarter, a bit more strategic, and, let’s be honest, actually interesting.
1. Who’s ACTUALLY Reading Your Financial News? (Hint: Not Everyone)
Who are you really trying to reach? Go beyond just “investors” or “stakeholders” and try to get much more granular. Who are these people? What are their fears and concerns? Do they use technical language, or do they prefer complex topics to be simplified? What problems keep them scrolling through financial news in the first place?
If you ask yourself these questions, you can move past creating generic announcements filled with corporate speak and instead, frame news around their perspectives.
2. Weave a Story – Numbers Need Friends
When you ask people to imagine the finance industry, most people probably visualize Wall Street trading terminals, stock tickers, and large graphs with red or green arrows. And while that will likely always be the case, the truth is that pure data can be dry and forgettable. Humans are wired for stories.
What is the narrative behind your news story or announcement?
If you have secured funding, don’t just shout about it without giving context. Talk about the vision your investors bought into. Discuss the problem that you are solving, and how this funding brings you one step closer to achieving your mission.
People want to empathize and see humanity in your journey (yes, even for a finance brand). So share the challenges you have faced and overcome, and be vocal about the potential impact you’re making. Master the art of storytelling.
3. Meet Your Audience Where They Already Are: Target Finance Publications
Social media has its place. So too does your company blog – but let’s talk about credibility. Getting your announcement covered in respected financial publications carries a tremendous amount of weight in this industry. If you can manage to get covered on sites that are relevant to your niche, you’ll have an easy gateway into your target users/customers while doing wonders for building your brand.
But let’s face it. Landing coverage isn’t always easy. Building relationships with journalists is helpful, but it requires a significant amount of time and resources that many businesses simply don’t have. So, how do you efficiently get your news in front of the right editors and reporters at scale?
For many companies, finance PR distribution is the answer. These services specialize in getting your press releases directly to the key news outlets, financial terminals, and online portals that matter.
They can help you blast your dedicated finance press release to a targeted list of financial media contacts with ease, saving you a significant amount of legwork and increasing your visibility substantially.
4. Timing Isn’t Everything, But It’s Still Very Important
Whether you opt to use a fintech press release platform or go it alone, one crucial factor to consider is when you will release your news. Dropping a significant announcement on the same day the government makes a big decision or during a massive market crash might mean your news gets completely buried (unless, of course, your news is directly relevant to those events).
For example, imagine you just shared news of a significant funding round for your company, just as President Trump announced his plan for enforcing tariffs across the globe. Your chances of rising above that noise are slim to none.
While there’s no perfect formula for timing, it’s never a bad idea to give it some extra thought. Also, be aware of your specific audience. If you’re targeting international investors, factor in time zones!
5. Make It Visual
Think about how you consume online content. If you ever encounter large blocks of text, scroll right past. Vast chunks of data in a dense paragraph – not many people are going to make the effort to read it (as unfortunate as that is).
The solution? Break it up! Use visuals. A crisp chart showing growth? An infographic explaining a new process? A short video message from leadership?
Adding visual elements makes your information easier to digest quickly. You shouldn’t see visuals as just fancy additions either; they are crucial for grabbing attention in a fast-scrolling world. Even simple things, such as using bullet points or bold text for key takeaways, and clear headings, can make a massive difference.
Final Word
Breaking through all of the noise and rising above the rest of the other financial brands clamoring for attention is not an easy job these days. But, with a bit of forethought and some persistence, there are ways to get your announcements noticed.
Develop a deep understanding of the “why” and “so what” behind your message. You also need to get granular about who you’re talking to. From there, wrapping those numbers and data in a story that people can connect with, and ensuring it all looks good and is easy to grasp quickly, will make a massive difference in how well it is picked up.
And don’t forget about trying to get featured in those key financial publications; sometimes, using a distribution service is the simplest way to open those doors and boost your credibility.
