Photo: Avatrade, Manchester City
The deal includes a multi-year partnership throughout China, Asia and Latin America.
AvaTrade has announced a newly minted partnership agreement with English Premier League football club Manchester City. The multi-year agreement forms a potentially lucrative partnership for both sides, and will cover the Chinese, Asian, and Latin American markets.
The world-renowned football club could help AvaTrade expand its global reach and further publicize its name as a retail FX and CFD provider. Ava’s statement specifies the brokerage’s intention to leverage this partnership to promote its brand name online and at live events.
Part of the deal will enable AvaTrade to reward its customers and affiliates, through a selection of exclusive offers and promotions. Among the rewards that have already been specified are Manchester City merchandise, as well as VIP trips to the club’s Etihad Stadium. Avid football fans, particularly those of Manchester City, will surely be intruiged by such offers.
The partnership could potentially help AvaTrade to onboard new participants to the FX industry, which would increase its client base.
Official Statements Issued on Both Sides
Damian Willoughby, Senior Vice President of Partnerships at Manchester City Football Group, commented on the partnership: “We are delighted to announce this partnership with AvaTrade. AvaTrade and Manchester City are both committed to empowering the lives of our traders and fans, respectively, and giving them the best possible experience.
Both organisations share a passion for being innovative and leading the way in our industries. We are looking forward to working with AvaTrade for this season and beyond.”
AvaTrade Chief Executive, Dáire Ferguson, released a statement as well, saying: “A true leader constantly seeks new mountain tops to conquer. Our partnership with Manchester City sets a new bar in the global financial industry and furthers our ongoing commitment to investing in excellence.
We are very excited as to what the future may bring as part of this fantastic collaboration between two leading brands at the top of their game.”
The brokerage has been staying active in its attempt to remain ahead other FX industry curve. Recent improvements implemented by the company is the launch and subsequent expansion of cryptocurrency CFDs offerings. Moreover, staying up to date with technological advances remains a key factor in providing the most advanced trading platforms and supporting systems that can benefit traders.
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