Cooks Coffee Co Franchise Model – CEO Aiden Keegan on Growth & Future Plans

The video features an interview with Aiden Keegan, the CEO of Cooks Coffee, who discusses the company’s franchise model and future plans.

Cooks Coffee operates primarily through its brand Esquires Coffee, a franchise business in the UK and Ireland. The company offers a business model that allows individuals to open single or multiple stores, providing them with a turnkey service that includes site selection, training, and ongoing support.

Cooks Coffee Company operates through a wholly franchised model under the brand Esquires Coffee, primarily in the UK and Ireland. The company allows individuals to own and manage single or multi-store units, supported by a comprehensive turnkey service and continuous operational support.

The Company’s growth is driven by regional developers who have a stake in the business. Each new store contributes approximately £20,000 in the UK and €60,000 in Ireland to the company’s top line. The goal is to open around 20 new stores by the end of the year.

Cooks Coffee is investing in improving its digital presence, including apps for loyalty and pre-ordering, which are expected to roll out soon. Additionally, the company is focused on optimising its cost of goods and enhancing its operational efficiency.

Here are the key points from the video in bullet form:

• Company Overview: Cooks Coffee is a franchise business, primarily operating under the Esquires Coffee brand in the UK and Ireland.
• Franchise Model: The company offers a franchise model allowing individuals to open single or multiple coffee shop units. They provide a comprehensive package that includes site selection, supply chain management, branding, and training.
• Turnkey Service: Cooks Coffee provides a turnkey service, covering everything from site selection to store opening, along with continuous operational support.
• Regional Developer Model: In addition to individual franchises, Cooks Coffee offers a “regional developer” model. Regional partners buy into the business for a fee and participate in revenue sharing, incentivizing them to develop their regions.
• Support and Training: Franchisees receive up to 10 days of training before opening, with additional support for a week post-opening. Continuous support is available via phone and on-site visits.
• Brand Focus: Esquires Coffee is marketed as an organic coffee company, emphasizing quality and sustainability.
• Growth Strategy: The company aims to expand its presence in the UK and Ireland through both individual franchises and regional developer partnerships, catering to both small-scale and larger entrepreneurial interests.

These points summarize the key aspects of Cooks Coffee’s business model and growth strategy as discussed in the video.

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