Concepta plc, (AIM: CPT) the UK healthcare company and developer of a proprietary product targeted at the mobile health market with a primary focus on women’s fertility, is pleased to announce the results of the hospital evaluations of its myLotus product in China, its launch market.
Over a 12 week period (August – November 2017) the myLotus ovulation tests and pregnancy urine tests were compared to laboratory blood tests in 2 locations: Changhai Hospital (Shanghai) and SJZ Reproductive Hospital (Shijiazhuang).
64 women participated in the LH** (ovulation) tests and 59 women in the hCG*** (pregnancy) tests.
The results of the hospital evaluations for ovulation testing showed 100% correlation between myLotus and laboratory blood tests. The evaluation also included a comparison with a leading home test. As myLotus also provides quantitative results, the evaluation showed that it is possible for women who commonly experience weaker positives to ascertain exactly when they are about to ovulate much more accurately in comparison to using the existing commercially available home tests.
The evaluations for pregnancy testing were equally impressive, with myLotus achieving a correlation of over 98% with blood tests.
Erik Henau, CEO of Concepta commented:
“The traditional route to market for fertility testing in China is via the hospital channel. We are currently building a network of distributors for whom these test results are invaluable when presenting myLotus to doctors. The sheer volume of patients is overloading the Chinese healthcare system and with many women classified as experiencing ‘unexplained infertility’ these results give doctors the confidence to recommend that couples should use myLotus to help them increase their chances of conceiving.
“In many other markets, the route to market differs to that of China in that a direct-to-consumer approach is common for products such as ours. However, as we look to expand and launch myLotus in these additional markets, gaining medical endorsement for the product will be crucial in building consumer trust in these early stages of our brand development, as well as directly reassuring our customers of the product’s capabilities. In this regard, we are currently discussing the possibility of publishing a peer-reviewed article in a medical journal with the principal investigators.*”
*All data is kept on file and published articles will be referenced on Concepta’s website once approved for release.
