Christmas 2023 is shaping up to be a season filled with meat-centric feasts, as Brits are increasingly turning away from plant-based options in favour of more traditional main dishes, according to a report from Tesco PLC (LSE: TSCO).
A whopping 80% of dinner tables are expected to showcase meat as the star of the meal, with turkey taking the lead as the most popular choice, followed by chicken, roast beef, lamb, and steak.
However, it’s worth noting that there is still a portion of the population embracing plant-based dining; 14% of households are preparing to serve vegetarian options, and 6% are choosing vegan alternatives.
Emma Botton, the Group Customer Director at Tesco, comments, “Following a summer that was anything but predictable, marked by extreme heatwaves and sudden downpours, it’s understandable that we’re all looking forward to the Christmas season more than ever. It’s a cherished time for reconnecting with friends and family and savouring our most-loved dishes.”
In an unexpected shift, Generation Z is showing less enthusiasm for Brussels sprouts, with just 23% expressing a liking for the vegetable this year—a significant drop from 44% last year. Additionally, 38% admit to a strong dislike for sprouts.
The Christmas season, traditionally a time for gathering with loved ones, is expected to continue this trend.
A noteworthy 22% of Brits are planning to take a break from their phones on Christmas Day, with an impressive 30% of those aged 25-34 aiming for a celebration free from social media.
Spending quality time with family remains a top priority, with 18% planning to dedicate more time to being with their loved ones this year.
On the entertainment front, Christmas markets are gaining in popularity, with 42% of the population planning to visit them, reflecting a 5% increase from the previous year.
Despite a general preference for staying in, there is a trend among 25-34-year-olds to host more parties at home, showing a 10% increase from last year.
Tesco is forecasting a 44% increase in party food sales, signalling a strong demand for festive treats and indulgences.
