Chris Jeffries, CEO Dev Clever (DEV.L) Interview

Heads of Terms Agreement
Strategic partnership and formation of B2C model in India

Dev Clever, a leading developer of online and immersive career guidance and development platforms, announced that it has signed a Heads of Terms agreement with Veative Labs (“Veative”) and the National Independent Schools Alliance (“NISA”), India’s largest governing body for budget private educational institutions.


The agreement comprises a commitment for NISA, Veative and Dev Clever (together the “Parties”) to work together over the next 60 days (“Phase One”) to negotiate and design an implementation plan and commercial model that will utilise Dev Clever’s as the platform to deliver a minimum standard of career guidance across all NISA affiliated schools in 2021. NISA currently represents over 70,000 budget private schools in India, attended by c.13 million students.

In addition to the implementation plan for schools, during Phase One the Parties have also committed to evaluating the introduction of a B2C subscription model with the intention of providing extended functionality and additional access to career development content at students’ homes. The extended functionality will incorporate virtual work experiences and curriculum-aligned, supplemental educational modules provided by Veative.

It is anticipated that a formal agreement will be signed by the Parties following the conclusion of Phase One and the implementation phase is then expected to commence.

Chris Jeffries, CEO Dev Clever, said:

“Working with NISA, together with our existing partner Veative, is a major development step for Dev Clever. NISA has established various core pillars of learning that are provided throughout its affiliated schools. Our joint capabilities will be an effective way to introduce, our innovative and immersive careers learning platform, to India. In addition, there is a significant opportunity to support the wider adoption of the platform by both the remaining 230,000 budget private schools in India as well as the over one million public sector schools.

Linking Shareholders and Executives :Share Talk

If anyone reads this article found it useful, helpful? Then please subscribe or follow SHARE TALK on our Twitter page for future updates. Terms of Website Use All information is provided on an as-is basis. Where we allow Bloggers to publish articles on our platform please note these are not our opinions or views and we have no affiliation with the companies mentioned

Weekly Newsletter

Sign up to receive exclusive stock market content in your inbox, once a week.

We don’t spam! Read our privacy policy for more info.