Chill Brands Group PLC (LSE: CHLL, OTCQB: CHBRF) has forged a partnership with WH Smith PLC (LSE: SMWH) to offer their vape products in WH Smith’s outlets.
Approximately 150 WH Smith locations, predominantly in airports and train stations, will feature Chill Brands’ non-nicotine Chill ZERO products as part of this agreement.
“This pivotal step signifies the dawn of a promising phase for our company, hinting at what’s in store for the future,” remarked CEO Callum Sommerton.
Since the introduction of its tobacco alternative in August, Chill Brands has recorded orders amounting to about £350,000 for the ZERO vape range.
This encompasses sales to over 200 individual UK retailers, as further shared by the company.
In alignment with the WH Smith agreement, Chill Brands’ vaping items will be available at prominent WH Smith venues including Gatwick, Heathrow, and Kings Cross Station.
Expressing his enthusiasm, Sommerton stated, “We’re thrilled that WHSmith is the inaugural major UK store to showcase our Chill ZERO series of non-nicotine vapes.”
He went on to emphasize, “This collaboration ensures our items are accessible at principal transportation centers nationwide, reaching out to a vast audience daily.”
About WHSmith
WHSmith is a leading retailer of travel essentials and convenience products. With more than 1,700 stores operating in over 30 countries, WHSmith provides customers with a wide range of printed media, digital accessories, food and beverages, and other items including vapour products. WHSmith operates an extensive network of travel stores which are a prominent feature of high footfall locations including airports, train stations and motorway service areas. Their strategic placement in transport hubs makes them a go-to destination for commuters and travellers across the UK and beyond.
About Phoenix 2 Retail
Phoenix 2 Retail is one of the UK’s foremost suppliers of vaping products. They distribute products from leading brands to supermarkets, wholesalers, convenience outlets and garages throughout the UK. Phoenix operates a pre and post market testing and compliance programme, ensuring product quality and maintaining the trust of retailers and consumers. Phoenix recently announced that it aims to provide recycling units to 15,000 stores operated by its retail partners by the end of 2024, facilitating the responsible disposal of vapour products at convenient retail sites across the country.
About Chill Brands Group
Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is concerned with the development, marketing and distribution of wellness and recreational products containing natural, functional ingredients. The Company’s proprietary product range is distributed by some of the most recognisable convenience retail outlets in the US and includes nicotine-free disposable vapour products that cater to the rapidly growing market for tobacco alternatives. Chill Brands also operates the chill.com e-commerce website, on which it is building a marketplace of products from third-party brands.
