---
title: "Cel AI PLC jumped 11% after unveiling a strategic move to incorporate Bitcoin into its treasury strategy."
publisher: "Share Talk"
author: "sharetalk"
published: "2025-07-04T07:47:42+00:00"
modified: "2025-07-04T07:47:42+00:00"
date: 2025-07-04
canonical: "https://www.share-talk.com/cel-ai-plc-jumped-11-after-unveiling-a-strategic-move-to-incorporate-bitcoin-into-its-treasury-strategy/"
category: "e-commerce"
categories: ["e-commerce", "Fintech", "Technology", "Technology, Media & Telecoms"]
tags: ["Bitcoin", "Bitcoin treasury focus", "BTC", "Cel AI PLC", "CLAI", "Olivia Edwards"]
image: "https://i0.wp.com/www.share-talk.com/wp-content/uploads/2024/04/btc-19-april.webp?fit=1200%2C800&quality=80&ssl=1"
format: "news"
language: "en-GB"
---

# Cel AI PLC jumped 11% after unveiling a strategic move to incorporate Bitcoin into its treasury strategy.

**Published:** July 4, 2025
**Author:** sharetalk
**Categories:** e-commerce, Fintech, Technology, Technology, Media & Telecoms
**Tags:** Bitcoin, Bitcoin treasury focus, BTC, Cel AI PLC, CLAI, Olivia Edwards
**Featured image:** ![](https://i0.wp.com/www.share-talk.com/wp-content/uploads/2024/04/btc-19-april.webp?fit=1200%2C800&quality=80&ssl=1)

---

**Cel AI Plc (LSE: CLAI),** the AI agent deployment platform with a strategic Bitcoin treasury focus, announces the acquisition of Bitcoin valued at approximately USD$678,450.93 as part of its ongoing treasury diversification strategy.

#### Transaction Details

The Company has purchased 6.1794767 Bitcoin at an average price of USD$109,791.00 per Bitcoin, representing a total investment of USD$678,450.93. This acquisition was funded through an early advance from OAK Securities as part of the Company’s conditional £10m fundraising announced on 30 June 2025 and forms part of Cel’s dual-engine business model combining AI infrastructure revenue with digital asset treasury strength.

The Bitcoin will be held as a long-term strategic reserve asset in accordance with the Company’s treasury policy.

#### Strategic Rationale

This purchase aligns with Cel’s vision of positioning for a future defined by decentralized AI economies and hard digital reserves. The acquisition supports the Company’s strategy of:

●    Building resilience against monetary debasement

●    Capturing uncorrelated growth potential through Bitcoin’s network effects

●    Following institutional validation trends in digital asset adoption

●    Implementing dollar-cost averaging to mitigate volatility

Olivia Edwards, Executive Chair of Cel AI, commented:

“This Bitcoin acquisition reinforces our commitment to building a resilient treasury foundation that complements our AI agent infrastructure business. As we’ve seen with leading corporations adopting Bitcoin treasury strategies, we believe digital assets represent a fundamental shift in how companies preserve and grow shareholder value. This purchase demonstrates our conviction in both the long-term potential of Bitcoin and our ability to execute on our dual-engine model of operational excellence paired with strategic treasury management.”

|   |   |
| --- | --- |
| Cel AI |   |
| Director Olivia Edwards |   via FSCF |

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**Original URL:** https://www.share-talk.com/cel-ai-plc-jumped-11-after-unveiling-a-strategic-move-to-incorporate-bitcoin-into-its-treasury-strategy/
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