BrandShield confirms removal of 92% of fraudulent online product distribution for global medical firm
BrandShield’s solution used AI to map threats and grey market goods – reaching 92% infringement detection and takedown rate in just its first month of bolstering cybersecurity efforts
13/09/2021: BrandShield (LSE: BRSD), a cybersecurity company specialising in monitoring, detecting, and removing online threats provides a holistic brand protection solution to high-end medical and home-based aesthetics solutions provider Pollogen , resulting in removal of 92% of IP-infringing listings and counterfeit products from the internet, within the first month.
BrandShield was enlisted by Pollogen to combat the surge in online counterfeiting, grey market products and fraudulent use of trademark rights across the web. Recognising the substantial risk posed to its brand, Pollogen, owned by the global medical device leader Lumenis, sought out BrandShield’s leading cybersecurity protection capabilities in response to detecting a surging number of unregulated products.
Within the first month, BrandShield’s cybersecurity platform achieved an 92% infringement detection and takedown rate, taking back control of Pollogen’s digital presence and protecting their global customer base. Dealing with unauthorised sellers caused both Pollogen and its stakeholders to invest enormous effort and resources. By deploying BrandShield, these concerns were quickly resolved.
BrandShield utilises AI to form an effective and proactive approach to threat mapping and the takedown of fraudulent activity. The Company was able to use its wealth of experience supporting similarly targeted brands to take action, swiftly arresting the growing presence of counterfeit and grey goods, as well as online trademark infringements.
Consequently, the cybersecurity firm has removed more than 1,420 shady listings for the medical device company to date, resulting in the vast majority of threats being taken down.
Michele Michaeli, VP of Marketing at Pollogen, said: “Pollogen is always in a constant battle against counterfeiters and unauthorised sales and this fight is an essential element in supporting our global distribution network. Since working with BrandShield, we have begun a process of mapping out online threats, prioritising them, identifying major counterfeit networks, and then removing them from the internet. We have had a phenomenal takedown success rate in both the Chinese and Western marketplaces. Now we are always in control of our digital environment, meaning we can continue to focus on delivering excellent products to our loyal customers and supporting our partners and distributors across the world.”
Yoav Keren, co-founder and CEO of BrandShield, added: “Every day, IP infringers are constantly trying to become smarter in their efforts to imitate world-renowned brands and, as a respected international company with a distribution network across 60 countries, Pollogen needed to act. Michele came to us to develop a comprehensive strategy to protect both the firm’s brand integrity and customer loyalty. Working with Pollogen and its distribution network, we created a flexible AI-powered solution to reduce the number of fraudulent sites, strengthen authorised distribution channels, and solidify trust in Pollogen’s brand image. A unified effort between people and technology has made this solution the best fit for Pollogen and the company can now enjoy a sense of control over its business once more.”
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BrandShield is a leading cybersecurity company founded in Israel by cybersecurity experts that protect the world’s largest brands and consumers from phishing attacks, online fraud, and other online threats posed by dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi’s, NewBalance, Swisscom, and the Pharmaceutical Security Institute. BrandShield is listed on the London Stock Exchange AIM under the ticker symbol BRSD. To learn more about BrandShield, please visit the company website at www.BrandShield.com.
Pollogen Ltd., a company of Lumenis, is a global leader in the medical and home-based aesthetics markets, providing innovative, safe, and effective solutions that enhance and expand the practice of medical aesthetics professionals, as well as private aesthetic customers. The company offers products to support a range of skin treatments, based on its proprietary technologies, namely Tripollar RF, Voluderm, Trifractional, Oxygeneo and DMA. Pollogen provides solutions for professionals and consumers in more than 60 countries, addressing the specific needs of its professional clients and private customers in the dynamic aesthetic industry. For more information visit: www.pollogen.com
For more information, please contact:
BrandShield Systems plc
Yoav Keren, CEO
+44 (0)20 3143 8300
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