BrandShield Systems plc (AIM: BRSD), a leading provider of cybersecurity solutions from brand protection to online threat hunting, is pleased to announce that it has completed a contract with a customer in the personal care industry.
This has added to a growing number of customers in that industry that have subscribed to BrandShield’s SaaS based threat hunting solution in 2021.
The customer is one of a fast growing number of small and medium enterprises (“SMEs”) who are identifying the need to source online brand protection solutions as they seek to grow through online channels such as Tik Tok and Instagram. A huge amount of early-stage brands are focusing on social media channels and rely almost exclusively on exposure on social media networks to raise brand awareness. Consequently, they become most at risk from fraudulent activity seeking to divert customers to counterfeit products or impersonation presences.
Yoav Keren, co-founder and CEO of BrandShield, said:
“BrandShield’s platform identifies, prioritises and then assists in the rapid removal of all impersonation activities and counterfeit sales on all social media networks, as well as online marketplaces and stand-alone fraudulent websites to which potential customers are diverted towards.
BrandShield has a unique capability using clustering technologies, networks detection and big data analysis to trace the money trail of these counterfeiters from the promotional activity they perform in the social media environment to the sale on an online marketplace. The growth of our client base in the SME space is particularly strong as more companies recognise the absolute requirement to protect not only their internal systems, but their brand in the external internet based sphere of influence. The source of potential clients of this type is almost limitless.”
For further information please contact:
BrandShield Systems plc
Yoav Keren, CEO
+44 (0)20 3143 8300
BrandShield is a leading cybersecurity company founded in Israel by cybersecurity experts that protect the world’s largest brands and consumers from phishing attacks, online fraud, and other online threats posed by dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi’s, NewBalance, Swisscom, and the Pharmaceutical Security Institute. BrandShield is listed on the London Stock Exchange AIM under ticker symbol BRSD. To learn more about BrandShield, please visit the company website at www.BrandShield.com.
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