Reuters reports that BlackRock has rolled out its first bitcoin exchange-traded product (ETP) in Europe. The company aims to capitalise on increasing investor appetite for cryptocurrency exposure beyond the U.S., where similar products have already attracted over $50 billion.
According to its official product page, the world’s largest asset manager unveiled the ‘iShares Bitcoin ETP’. The fund is domiciled in Switzerland and listed on major European exchanges in Paris, Amsterdam, and Frankfurt.
Reuters first reported on BlackRock’s plans for the launch last month. The company has declined to comment further.
BlackRock was among the first institutional players to offer spot bitcoin exchange-traded products (ETPs) in the U.S., following the Securities and Exchange Commission’s landmark approval in January 2024.
According to the product page, the new European-listed ETP is supported by Coinbase as custodian and Bank of New York Mellon as administrator.

